Angelica Cielo Gozar, MA

Cielo Gozar graduated with a degree in BA Psychology from UP Diliman in 2017 and with a degree in MA Psychology in 2023. She has been involved in projects of the PIR Lab since her undergraduate days, with her early work there focused on preparing the English version of the Mapa ng Loob for commercial use. She has also worked in the field of market research and has experience researching consumers’ attitudes toward and usage of household brands.

Her current research interests are in the personal characteristics related to creativity and in differentiating creativity at the personal and professional levels, and is presently working on validating the constructs of creative self-efficacy and creative personal identity and their relationships with creative behavior.