Orlando, Fla. (October 17, 2023) – Universal Destinations & Experiences, a division of Comcast NBCUniversal and the creator of the global phenomenon Halloween Horror Nights, reveals the name of the company’s first-ever permanent horror experience: Universal Horror Unleashed.
The new concept – to be located in Las Vegas – pairs the company’s impressive expertise in the horror genre with next-level immersive experiences in an all-new format. A variety of unique, immersive, and horror-centric experiences will surround eerie eateries and bone-chilling bar areas. It will deliver on the thrills Universal’s horror fans have come to love and excite anyone looking for a new level of experiential entertainment. In addition, guests can expect a continuously updated experience with must-see seasonal events and one-of-a-kind merchandise.
“Universal Horror Unleashed is another way we are using our unique style of horror storytelling to engage fans of this genre,” said Page Thompson, President, New Ventures, Universal Destinations & Experiences. “We look forward to bringing frightful fun to Las Vegas year-round.”
Universal Horror Unleashed, first announced earlier in the year, is part of the company’s ambition to introduce new products to new audiences in new markets. It is the anchor tenant in the 20-acre expansion of Las Vegas’ immersive AREA15 entertainment district.
Universal has long defined the horror genre with its classic films featuring iconic characters such as Frankenstein, The Mummy, and the Wolf Man – and redefined modern horror and suspense stories through collaborations with such high-profile filmmakers as Jason Blum, James Wan and Jordan Peele. In its 32nd year, Halloween Horror Nights is currently taking place with select locations bringing NBCUniversal’s iconic horror brands to life in terrifying ways including The Exorcist: Believer, Five Nights at Freddy’s, CHUCKY, The Purge, Universal Monsters and more. Only Universal ignites this genre's thrill and excitement in full scale and three dimensions.
Universal Destinations & Experiences looks forward to sharing additional details as plans for Universal Horror Unleashed continue to develop.
FAQs
Tell me more about the new concept?
Universal Horror Unleashed is a brand-new permanent entertainment experience in Las Vegas.
The new concept – to be located at AREA15 in Las Vegas — pairs the company’s impressive expertise in the horror genre with next-level immersive experiences in an all-new format. A variety of unique, immersive, and horror-centric experiences will surround eerie eateries and bone-chilling bar areas. It will deliver on the thrills Universal’s horror fans have come to love and excite anyone looking for a new level of experiential entertainment. In addition, guests can expect a continuously updated experience with must-see seasonal events and one-of-a-kind merchandise.
Universal Horror Unleashed, first announced earlier in the year, is part of the company’s ambition to introduce new products to new audiences in new markets. It is the anchor tenant in the 20-acre expansion of AREA15, an immersive entertainment district in Las Vegas.
Tell me about Halloween Horror Nights?
Halloween Horror Nights attracts millions of fans each year. It is an annual nighttime special event at Universal theme parks around the globe that began more than 30 years ago and draws on the company’s iconic horror film heritage. The event receives continuous high praise from theme park guests and won Amusement Today’s Golden Ticket award for, “Best Halloween Event,” for 11 consecutive years.
How is this different from Halloween Horror Nights?
Universal Horror Unleashed is a permanent horror experience and venue that draws on our expertise in creating and operating a global phenomenon like Halloween Horror Nights. It will offer a continuously updated horror entertainment experience, seasonal events, and unique food and beverage. We look forward to sharing even more detail with you in the future.
Tell me about Universal’s horror heritage?
Universal has long defined the horror genre with its classic films featuring iconic characters such as Frankenstein, Dracula, The Mummy and the Wolf Man – and redefined modern horror and suspense stories through collaborations with such high-profile filmmakers as Jason Blum, James Wan and Jordan Peele. Only Universal could ignite the thrill of and excitement of this genre in full scale and three dimensions.
Why Las Vegas?
Las Vegas is one of the country’s most rapidly growing areas and an incredibly popular travel destination – with an audience that will be perfect for Universal Horror Unleashed.
Why AREA15?
AREA15 is a high-profile entertainment district that curates best-in-class experiences. It has roots in experiential art and entertainment and has attracted millions of visitors since opening in 2020.
When is Universal Horror Unleashed expected to open?
More details about Universal Horror Unleashed will be shared at a later time.