The Product
You will clearly state what your product is. Describe in more detail of what you are trying to achieve matching your success criteria.
Introduction
Success criteria are the specific things your product must include or achieve in order to meet your goal. Think of them as a checklist or set of rules that help you know if your final product is high quality and does what you planned.
You will use these criteria before you make your product — and then use the same criteria after to evaluate how well you did.
Before starting your product, you need to complete your success criteria. Think about what your final product will look like.
For example, if you're creating a recipe book of foods from your culture, consider the following:
What format will it be? (Printed book, digital, etc.)
What types of meals will you include? (Breakfast, lunch, dinner)
How many pages will it have?
Who is your target audience?
Will you include images for each recipe?
These questions will form your criteria headings. You’ll also need a way to evaluate your product once it’s complete. You can choose any grading system, like a rubric, checklist, or numerical grade. Below are examples of what success criteria can look like.
Remember: your success criteria must be completed in the early stages of your product and it must be developed before your product is completed.
This template is optional but recommended as a starting point for ensuring you have met the expectations for this section.
Click the button below for a copy of the optional template.
Describe it clearly
What exactly should your product do or look like?
Describe each element separately so the reader understands what you are aiming to create.
Include research or reasoning
Show why this is a realistic and appropriate goal.
You can support your criteria with:
Research (e.g., expert advice, examples from similar products, design standards)
Reasoning (e.g., logical explanations for why something will work based on your knowledge or your target audience)
This helps prove that your success criteria make sense and are achievable — not just something random or unrealistic.
Success Criteria
You must clearly state your product by your success criteria. (You could label your table the name of your product)
You must present at least four appropriate success criteria for your product. Each criterion should be justified by explaining how and why it is appropriate, typically using research or specific needs. For example, if you are designing a room and one of your success criteria is to use blue and green, you might justify this choice with research from design expert Wendy Gilbert, who explains that these colors evoke specific emotions or meanings.
The success criteria need to clearly define the specific characteristics of a high-quality product by addressing different elements such as function, aesthetics, design features, and cost. The criteria should be detailed and measurable.
TIP:
If you provide a very detailed explanation of your criteria but do not explain how or why they are appropriate, the highest mark you can achieve is a 5.
While testing your criteria is not required for this part of the project, it can be helpful for your evaluation in Criterion C. Including it will not affect your mark for this criterion, whether you do it or not.
Remember, if your product does not look exactly like what you had initially envisioned and you grade yourself low, this has no impact on your overall IB grade.
When you have completed your product, you use your success criteria to evaluate the extent to which you achieved your product goal. This evaluation forms the basis for explaining the impact of the project and can also help you to select the evidence of the ATL skills to include in your report.