Nike today is one of the most successful brands. It has reached all across the globe and just in 2023 has amounted to $51.22 billion dollars in revenue. Nike is a premier brand in almost every sport and is a fashion trend amongst many despite it being athletic apparel. Since Nike is now a multinational corporation now, it operates in more than just one industry. It operates in the footwear, apparel and equipment industries. It sells in 170 countries and its biggest brand market is North America. In the future, Nike is plan for expansion is to open up 200 more stores in the next two-year span. In order to address the real-world issues moving forwards, Nike plans on creating a more environment preferred material. Using polyester, cotton, leather and rubber collectively to create something more innovative to nature.
Works Cited:
Tighe, D. “NIKE Annual Revenue Worldwide 2023.” Statista, 5 Sept. 2023, www.statista.com/statistics/241683/nikes-sales-worldwide-since-2004/#:~:text=In%202023%2C%20Nike%27s%20global%20revenue%20amounted%20to%20about,4.5%20billion%20compared%20to%20the%20previous%20financial%20year.
Global - Nike Inc.. A Growth Company, media.corporate-ir.net/media_files/IROL/10/100529/nike-gs09/global.html. Accessed 2 May 2024.
Kish, Matthew. “Nike Is Set to Open as Many as 200 New Stores and Is Hiring for Real Estate and Retail Jobs as It Doubles down on Its Criticized DTC Plan.” Business Insider, Business Insider, www.businessinsider.com/nike-200-new-stores-expansion-comes-into-view-dtc-push-2022-9#:~:text=Nike%20is%20pushing%20forward%20on%20a%20plan%20to,of%20Nike%27s%20shift%20to%20more%20direct%2C%20digital%20sales. Accessed 2 May 2024.