https://youtu.be/uHUM_djzUSA?feature=shared
The creative parts of this ad is the replays of some of the most famous athletes on the side of buildings like Larry Bird, Michael Jordan and Bo Jackson. Then at the end of the ad "There is no finish line." appears to send the message to never stop working so that you could pass some of the most talented athletes.
A concept represented in this that we've learned in class is relevancy. These athletes listed above in sports like basketball, baseball and football were some of the most relevant things during the 1990's. It definitely met the values and needs of the audience because these are some of the most favorited athletes ever, the message helped this ad very well to get it to its audience.
This ad supports the idea of long-term thinking rather than short-term. "There is no finish line" is telling the audience to never stop, you may achieve what you wanted but that doesn't mean to become content.
I chose this ad because it fits well with the concept of relevancy that we discussed in class.