https://youtu.be/lomlpJREDzw?feature=shared
The creative aspect of this Colin Kaepernick being utilized in this ad to represent doing what you put your mind to even if it costs you everything. This was during the time of the kneel during the national anthem. As many know after Colin did that during the pledge of allegiance before the start of a football game, his career was never the same.
A concept that was represented that we learned in class is being able to connect with the audience in some way. That despite your situation, you can make the most of yourself. To go for above and beyond, and motivation can go a long way for so many people around the world.
This ad met the values and needs of the audience because there's so many football, basketball, tennis, and so on sports players around the world that look up to competitors like Odell Beckham, Lebron James and Serena Williams, and this ad tells the audience to go beyond them even though you admire their play.
This ad speaks to not just men but women as well. Many male athletes are mentioned in the film, but they also mention a woman who is one of the greatest athletes ever in Serena Williams. Telling the women that you may be just a girl from a small town, but you can also make the most out of yourself in whatever it is you want to do.
I chose this ad because is represented athletes or anybody doubting themself to strive for greatness and to not think twice about it and it spoke to me as well.