Nike focused very hard on its marketing approach. It focused on culture diversity and how they could reach others worldwide. Modifying their messaging to match the trends in a variety of different areas outside the US. Like Europe, Asia, Africa and so on. Afterwards, Nike prioritized the creation of new themes to match the fashion styles of these other areas. Nike has also developed its own customization option for their customers who shop online to detail their shows or clothing to match the style they choose. This all as a whole has Nike reaching markets of specialty and created partnerships with many different organizations, athletes and celebrities. Organizations like some Major League Soccer teams, Athletes like Michael Jordan and Kobe Bryant, and Celebrities like Drake.
Works Cited: "Nike: The Brand Philosophy That Made It a Success." Prezlab, 15 Oct. 2023, prezlab.com/nike-the-brand-philosophy-that-made-it-a-success/#:~:text=As%20one%20of%20the%20most,its%20marketing%20campaigns%20and%20ads.