https://youtu.be/tyuMPp-P9To?feature=shared
The creativity of this ad is before the "Just Do It." slogan was released. It's showing people of all ages from children to the elderly being active in Nike's sneakers.
The concept from class used in this ad was how much audience can you attract with an advertisement. Does it attract just men, just women? Just the youth or elders? This ad doesn't just focus on the idea of masculinity, or the risk-taking idea society may have, this ad showcases a young boy laying basketball, women dancing, men playing basketball, and elderly women walking as a group as a form of exercise. This ad grasps the audience of all kinds and that is important for a brands growth which definitely meets the needs and values in the end.
I chose this ad because of how many audiences it attarcts and I believe it did a great job at doing so.