A music showcase is a group of bands performing at a single venue at SXSW. They take place in a variety of venues under a variety of conditions in the downtown Austin and East Austin area. The standard format is typically six acts, each doing a 40-minute set, starting at 8pm and ending at 2am.
TIP: Depending on the music genre or presenter, showcases can start earlier, sets can be much shorter, and there can be more than six acts.
PHOTOGRAPH EVERY BAND!
Always arrive early
Venue capacity is governed by the Austin Fire Marshall, not SXSW. If a venue is full, you will have to wait to enter until someone leaves, often causing you to miss performances.
Ask for the venue’s Stage Manager.
Let them know you are the SXSW photographer at the venue for this evening. They may be able to help you with better vantage points inside the venue.
General rule: First three songs, no flash.
The three-song rule is more strictly followed in venues where there is a formal photo pit. When there is no formal photo pit, there may not be an imposed song or time limit.
No designated/roped off photographer area
LED lights with limited color options on rotation
Stage is outdoors/weather as an issue
Packed venues/venues at capacity
Being positioned close to speakers (EAR PLUGS ARE A MUST)
Covering a music genre that might not be your favorite
Group shot of band performing
Singles or pairs of band members
Dynamic shots - jumping, kicking, arms raised, riding the wave
From close up and back of house
Audience from front of stage interacting with band - hands outstretched, singing along (wearing badges if possible)
Audience from behind (with band in frame) holding up phones or doing something in unison
Shooting Mics in front of faces - position yourself to avoid this issue if you can
Images with cut off fingers, hands, arms, guitar stocks, etc.
Getting entangled in mosh pits - if the situation feels unsafe, change location. Don't get hurt!
DO NOT SHOOT IN BLACK AND WHITE.
If you turn in a black and white photo, you MUST ALSO turn in the color version regardless of its quality.