Situations, locations and details which visually communicate SXSW without being photos of SXSW programming
You know you’re at SXSW because there’s a SXSW element present, but that element might be incidental in the shot
Conference venue rooms, film screenings, music showcases, lounges, parties, exhibitions, etc. Anywhere in the context of SXSW.
Not as many “still life” type shots as we’ve done in the past
VR, AR, XR
Robots and other advanced tech
3D printing
Creative Industries Expo and XR Experience. Possibly some brand activations.
More cutting edge tech
Detail/textural shots
If shooting XR Experience, include surroundings, not just someone sitting with goggles on