Attendees are people who have purchased a badge or a wristband in order to attend events at SXSW.
Individuals, pairs, groups of people wearing badges
Happy, smiling, laughing
Eye contact is great but it’s ok if not everyone is looking at the camera
Also OK if a few have no eye contact
Entire SXSW footprint
Conference venues, film theaters, music venues, brand activations, Rainey St area, Registrant Lounge, walking between venues, atrium escalator in Convention Center, etc.
Diverse range of humans
Would like options where people wearing badges look like they could be students
SXSW branding is nice to have but not necessary
Avoid alcohol/beer labels and containers
Try to avoid client branding when possible
The more of these shots, the better! (Used for marketing)
People wearing badges talking, laughing, having fun
Pairs, groups
Handshakes, high fives
Branded lounges, Registrants Lounge
Wherever you see people with badges congregating
Seated areas/patios at showcase venues
Diverse range of humans
Candid or posed-candid preferred (no eye contact)
Keep within the context of SXSW
Avoid alcohol/beer labels and containers
People wearing badges talking, laughing, having fun
Handshakes are GOLD!
Business cards/contact info being exchanged
Props, swag being used or distributed
Meet ups are scheduled events like conference sessions
Will have a list of meet ups to cover
Engage the meet up organizers in the room and let them know you’re shooting for SXSW
Read the room, use your best judgement for when to interact with attendees
Avoid people’s backs
Avoid alcohol/beer labels and containers
People wearing badges, talent, speakers, band members
Taking selfies
Taking photos of groups
Taking photos of SXSW events
Anywhere in SXSW context: Conference sessions, film premieres, music showcases, client activations, banners/step and repeats in hallways, etc.
Diverse range of humans
Stay within context of SXSW to avoid the stock-photo look
SXSW branding is good but not necessary
People wearing badges looking at their phones, smiling, talking, laughing
One person pointing out something on their phone to someone else, to a group
Shots of attendees using the SXSW app
Anywhere in SXSW context: Registrant’s lounges, brand activations, showcases, ACC hallways, session rooms, etc.
Diverse range of humans
Stay within context of SXSW to avoid the stock-photo look
SXSW branding is good but not necessary
Avoid client branding, drink/beer labels
Behind band / side of stage looking at audience
Behind speaker / side of stage looking at audience
Behind filmmaker / side of stage looking at audience
From crowd or the point of view of one person
Conference sessions, film screenings, music showcases, Creative Industries Expo, XR Experience
Access to side stage or behind stage can be an issue - might not be possible in all settings
Some shots could happen from stage before an event starts
Participants = speakers, filmmakers, talent, bands
Attendees = people with badges
Audience members doing something in unison: Clapping, hands in the air, standing ovations, following command from speaker/talent/band.
Conference venue rooms, film screenings, music showcases.
May have some advance notice of sessions or film premieres that include audience participation or props being given out.
Easiest to capture at a music showcase
Film and conference session are harder to predict, but are very valuable
Individuals, pairs, groups of people dressed to impress
Make sure to shoot within the context of SXSW aka people attending events, wearing badges, etc.
Cool, weird, unusual, colorful/high fashion, eye catching outfits!
Play with movement dynamic poses
Entire SXSW footprint
Conference venues, film theaters, music venues, brand activations, Rainey St area, Registrant Lounge, walking between venues, atrium escalator in Convention Center, etc.
Shots need to be within the context of SXSW- badges, branding, at events and sessions
NO 6th street photos!
Individuals, pairs, groups of people (with badges) buying/eating local Austin food
Get creative with food and the SXSW branding/arrow
Food glamor shots - show off Austin food scene and any food-related sponsors/activations
Okay to ask people to put their drink down!
Downtown Austin, South Congress, East Side
Food trucks, pop-ups
Avoid too many shots of attendees with alcohol
South Congress is way outside our normal footprint - finding people wearing badges could be more challenging
East Side will have tons of consumers - try to find people wearing badges when possible
NO 6th street photos!