Cool things. Weird things. Unusual things.
Colorful
Inside cool activations
Fireworks, parades, flash mobs
Murals
Entire SXSW footprint
Will have a list of unique places and events to share
When focusing on people, try to include people wearing badges as much as possible
Try to keep in context of SXSW (our events, client activations, our general footprint)
Don’t need random street performers on 6th street
Views of Austin landmarks and murals
Skyline/downtown views
Landmark buildings such as the Capitol or Frost Bank buildings
Barbeque, tacos, cowboys, horses, interesting clothes, etc.
New opportunities with activations on South Congress
Austin Motel, Hotel San Jose, Continental Club, Jo’s Coffee/I love you so much mural, general South Congress vibe
People in these shots really need to be wearing badges
East Side opportunities
A lot of Music venues on the East Side
Shots of overall East Side vibe that include cool buildings
Downtown Austin, South Congress, East Side
South Congress is way outside our normal footprint - finding people wearing badges could be more challenging
East Side will have tons of consumers - try to find people wearing badges when possible
Don’t need images from 6th street
Epic moments/situations where color, light, excitement, and movement all collide
More evergreen, festival generic images
People wearing badges interacting, touching, or taking photos with SXSW elements and activations
All over SXSW footprint
Atmosphere shot list will have a list of places with unique builds and features
When focusing on people, try to include people wearing badges as much as possible
Limited or obscured or no client branding
Avoid 6th street