Marketing and Advertising

Brand Analysis Project

Brand Analysis Project .pdf

Objective

In this project, the teacher wants us to understand the brand research process to understand the market and how consumers perceive the brands in the market and to create a self-directed project that shows our skills and learning. It is individual work.

Things that I did

First, I choose the topic that I want to know. I have to research why can Chanel Bag be purchased only one bag per year. After knowing the topic, I have to write the introduction, talk about the background of the brand. In Market Analysis, analysis the brand competitive, SWOT. Next, make the Marketing Survey and send to people to answer it. While waiting for the result, write the Brand Focus. Using the result of the survey to write the conclusion and recommendation. Finally, use all the things that I research to make it on two-A3 paper in Canva.

What did I learn

learn how to research
know more about the brand
practice rewriting the information in my own language
learn how to manage the time for working

ESLOs

Strategic Learners

I use technology to research the topic that I get and compare the informations in many sites.

Articulate Communicators

I use technology to collect data of informations from online people.

Innovative Thinkers

I create the form that survey people about the topics that I want to know.

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