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IMAGINE THIS - In 2020, the Widget Zipper, a new toy, has quickly become the object of a worldwide internet craze. The demand for this new toy has gone through the roof. Widget Zippers sell out at every retailer on the same day they hit the shelves. Manufacturers can’t produce enough units to replace them fast enough to maintain a steady supply. As a result of the limited supply, many individuals and smaller companies have decided to get in on the action and start developing, producing, and distributing their own versions of the Widget Zipper to major retailers all over the country. Although they are similar, a lot of consumers don’t trust these new versions of the Widget Zipper (for whatever reasons).
You are the creative consultant for a major advertising company. It’s your job to develop the TV commercials for new brands. Create a 30-second TV commercial for a new brand of Widget Zippers toys.
Use the Tips for TV Commercials and The Big Three to guide your work.
Video record yourself as the star of the commercial.
When you’re ready, set up your smartphone or other video recording device and get into place.
Press record, wait 3 seconds (3… 2… 1…) and let it rip!
Editing your video is not required, but it’s a lot of fun. If you want to play around with it and give it a shot, click here.
When you’re finished, save your video and submit it to Schoology.
FOCUS ON THE FIRST THREE SECONDS
The first three seconds are the key to engagement or disengagement. Try to capture the audience’s attention immediately and then continue to engage them for the remainder of the spot.
TELL A COMPELLING STORY
Tell a compelling story. In thirty seconds, you want to take your audience on a journey. Cause them to imagine what it would be like to take you up on their offer. Draw them into your world. Leave them wanting more.
USE A MEMORABLE TAGLINE OR JINGLE
Think of something that is unconventional, yet memorable. A tagline can make it easy for people to remember what you do, especially if you add humor or some other way for the audience to connect with it. If you use a jingle, make it super catchy and only a few words to make it easy to remember.
STICK TO THE MESSAGE
Once you've decided what you want to pitch to your audience, throw it out there and stick with it. The more concise you are, the more likely your audience is to easily understand you and connect with you.
BE AUTHENTIC
BE YOURSELF!! There's no better version of you than YOU!!! Talk your talk. Walk your walk. You never know who will connect with you just because you come across an original- the real deal.
USE GOOD DICTION
Make sure you use good diction. Speak clearly and enunciate so your audience can understand what you are saying.
END YOUR COMMERCIAL MEMORABLY
End your TV commercial with a big takeaway that will stay on your TV audience’s mind.
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