Envision

The Studio Habit of Mind that will be explored in this unit is Envision.

To envision as artists, we must learn to picture, in our mind's eye, an idea (an aim, purpose, or concept), message (an important point or theme), feeling (an emotion or belief), or personal meaning (an intended communication of personal importance) as a visual artwork. This imagining should include symbols and metaphors as a visual representation to convey meaning through various artistic conventions. Another way artists envision their work is by imagining all of the steps in the process to create it.

Just as in all of the other Studio Habits of Mind, the ability for an artist to envision an artwork and the process of creating it takes repeated practice and time.

Artistic Concept

A concept is an abstract idea. Artists use different concepts to take those ideas from abstraction to reality. The concept being explored through the lens of the Studio Habit - Envision is Branding.

Branding is multifaceted. It can mean the cohesive brand you create around yourself as a creator and artist, or the cohesive branding done for a client.

Learn More:

Beginning Graphic Design: Branding and Identity

Branding Yourself as a Photographer

Element of Art & Design

The elements and principles of art and design are the foundation on which all art is created. They can be thought of like a sentence. There has to be words in order to make a sentence; no words, no sentence. The elements of art are like the words. Without the elements - line, shape, color, value, texture, space, and form - there is no art. That doesn't mean that all elements of art must be used in an individual artwork, just like not every word has to be used in a sentence, but at least one must be present.

Envision will focus on the following element of art & design:

Texture

Discover some interesting aspects about the element of art & design: texture

Why is texture important to know in photography?

Principle of Art & Design

If we think of the elements and principles of art & design like a sentence, with the words being a metaphor for the elements, then the principles of art & design are the ways in which the words are arranged. The way in which you arrange the words of a sentence dictates the feel and meaning of it. More descriptive words, and the sentence gives more detail; less words, and the sentence reads sharp or abrupt. The principles of art and design are the way in which an artwork is arranged. Does it appear uneasy, or relaxed? Without the principles of design - pattern and repetition, contrast, movement, emphasis, balance, rhythm, and unity - an artwork would not have a unique look and personality to it. The principles of art and design are more subjective as well. This means that they can be viewed and interpreted by one person differently than they are viewed and interpreted by another.

Envision will focus on the following principles of art & design:

Unity

Discover some interesting aspects of the principle of art & design: unity. Explore examples of how to create unity in an artwork.

Why is unity important to know in photography?

Google Slide Presentation

What makes a good photograph of food?

Create a brief Google Slide presentation using images sourced from the internet to illustrate six different photography concepts that are important to taking strong photographs of food.

Find instructions here.

Project Specifics

Food Photography Tips

Composition

Tips and Techniques

Artistic Conventions

David Tortora and Jaime Travezan

Depth of Field

This convention refers to the artist's use of layered space. Layered space is created by having something in the foreground - or close to the viewer, something in the middle ground - where the focal point of the artwork generally is, and something in the background - or far away from the viewer.

Fulvio Bonavia

Target Audience

This convention refers to the artist's ability to deeply know, and then connect with, through the visuals they create, the audience that will be viewing their work. This information could range from their age, gender, interests, and so on, but it most importantly includes all of the information that will help the artist communicate more clearly and intentionally with those who will view their art.

Artist Connection

David Tortora and Jaime Travezan

Proyecto Mirame Lima, David Tortora and Jaime Travezan

The Garden of Earthly Delights, David Tortora and Jaime Travezan

Proyecto Mirame Lima, David Tortora and Jaime Travezan

The Garden of Earthly Delights, David Tortora and Jaime Travezan

The photography duo of David Tortora and Jaime Travezan have won several international photography awards for the artwork they have produced as a pair since 2006. Their work in photography spans multiple themes and areas of interest. From their project, Proyecto Mirame, Lima where the photographs are a series of 50 family portraits that strive to represent the cultural, ethnical, and religious diversity of their hometown, to their architectural collage series of photographs which try deconstruct and reassemble architectural spaces.

Career Exploration

Food Photographer

Food photographers either work as freelance artists who are hired by a client for a specific job, or are hired on full-time by either a print or social media source. Most food photographers work as freelance artists. Food photographers work closely with their client and a food stylist to create images that fit the brand being represented.

Food Stylist

Food stylists work closely with their client - usually a print or social media source - and professional food photographers to create the entire look for a specific image or advertising campaign. Food stylists will usually prepare, plate, and create all of the branding for a particular shoot.

Objectives

National Art Standards

Show What You Know

Using the techniques learned through research and those presented in class, take a number of photographs of different foods for your cookbook that are connected by a unifying theme - such as cultural foods.

Layout in Adobe Photoshop

Learn how to use the basic illustration tools in Adobe Photoshop to create a cookbook that is a compilation of five different images on separate pages, with five different recipe pages, that creates a sense of unity between all of the work.

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