Embedded Files
Develop Craft
Develop Craft
The Studio Habit of Mind that will be explored in this project is Develop Craft.
To develop our craft as artists we must learn to use the tools (such as a computer and drawing tablets), materials (such as design software), and practices (artistic conventions like composition) of a particular art form. We must also learn to care for them in our studio space and properly manage different design platforms. Developing craft in an art form is also cultivated and continued over time through practice and exploration.
Artistic Concept
Artistic Concept
A concept is an abstract idea. Artists use different concepts to take those ideas from abstraction to reality. The concept being explored through the lens of the Studio Habit - Develop Craft is Exploration.
Exploration lies in an artist's ability to try a number of new things with an open mind. These new things may be within or outside of the artist's comfort zone. An artist explores new media, ideas, practices, and techniques by taking risks, making mistakes, and learning from all outcomes.
Brand and Identity
Brand and Identity
Graphic Designers are responsible for not only creating the visuals for a product, service, or company, but most importantly, they are responsible for creating a brand - an identity for that product, service, or company that is easily identifiable, memorable, and has a strong connection to the consumer.
Brainstorm
Brainstorm
As a class, use the padlet page to brainstorm ideas for issues in our families, school, community, state, country, and the world that leave people disadvantaged. This list will be the starting point for your idea for a product that would have maximum benefit and make a difference in the world.
Plan it out
Plan it out
Use the accompanying exploration page to create a product with the posed questions in mind. The product you intend to create doesn't need to be feasible or realistic as you are not actually inventing it.
On a separate piece of paper, create a quick, rough sketch of your product as if it was going to be used by the consumer.
Research
Research
Once there is a clear idea for the product you'd like to create and a rough sketch made, the next step is to do research on your target audience.
There is a difference between a target audience and a target market and it is important to know both. A target market is a group that the product is made specifically for and a target audience is a group that will purchase the product. They could be the same people, but that's not always the case.
Designing a Logo
Designing a Logo
Brand Identity for a Company
Graphic designers have a lot to consider when it comes to creating a logo for a company that clearly communicates the company's purpose, key elements of function/service, and a distinct connection to the target audience. All of this must be done while retaining a strong sense of design and meaning. The important aspects of design mentioned in the presentation should be considered by artists when they are creating a unique logo design.
Thumbnail Sketching
Thumbnail Sketching
Create 10 initial thumbnails sketches of your logo design based on your research and what you've learned so far.
How to:
How to:
Learn the basics of how to create thumbnail sketches.
What to consider:
What to consider:
Learn what to consider when creating thumbnail sketches.
Watch a different graphic designer create a logo and an accompanying package. Note the decisions made and why.
Learn from a Designer
Learn from a Designer
Learn the important steps of the process of creating a logo from a professional graphic designer. Notice how much attention is paid to the "unseen" work of research, ideation, and sketching to create the strongest design possible.
Discover some interesting trends in current logo design.
Elements of Art & Design
Elements of Art & Design
The elements and principles of art and design are the foundation on which all art is created. They can be thought of like a sentence. There has to be words in order to make a sentence; no words, no sentence. The elements of art are like the words. Without the elements - line, shape, color, value, texture, space, and form - there is no art. That doesn't mean that all elements of art must be used in an individual artwork, just like not every word has to be used in a sentence, but at least one must be present.
Develop Craft will focus on the following elements of art & design:
Discover some interesting aspects about the element of art & design: shape
Why is shape important to know when designing a logo? How can a strong shape help communicate a desired response in your target audience? Provide examples.
How are these logos effectively using shape to communicate their company, product, or service to their target audience?
Principles of Art & Design
Principles of Art & Design
If we think of the elements and principles of art & design like a sentence, with the words being a metaphor for the elements, then the principles of art & design are the ways in which the words are arranged. The way in which you arrange the words of a sentence dictates the feel and meaning of it. More descriptive words, and the sentence gives more detail; less words, and the sentence reads sharp or abrupt. The principles of art and design are the way in which an artwork is arranged. Does it appear uneasy, or relaxed? Without the principles of design - pattern and repetition, contrast, movement, emphasis, balance, rhythm, and unity - an artwork would not have a unique look and personality to it. The principles of art and design are more subjective as well. This means that they can be viewed and interpreted by one person differently than they are viewed and interpreted by another.
Develop Craft will focus on the following principles of art & design:
How are these logos effectively using emphasis to communicate their company, product, or service to their target audience?
Artistic Conventions
Artistic Conventions
A convention is an accepted way in which something is done. It's a variety of things that artists do to create a piece of artwork. Artists use their knowledge of the numerous different artistic conventions with corresponding methods and techniques to portray meaning in an artwork.
Each Studio Habit of Mind will explore different artistic conventions. In this example, the artist is using the artistic conventions that this unit will explore - target audience, variety, and overlap.
Target Audience
Target Audience
This convention refers to the artist's ability to know precisely who their target audience is and connect with them on a personal level through purposeful, data driven and intense research.
Variety
Variety
This convention refers to the artist's ability to use a variety of shapes, sizes, colors, textures, and other elements and principles of design to create an aesthetically pleasing design.
Overlap
Overlap
This convention refers to the artist's ability to use elements of art & design to over one another to create visual depth and interest in a design.
Composition
Composition
Composition refers to the arrangement of the elements of art & design according to the principles of art & design in any given artwork.
Composition is the key to creating a strong, aesthetically pleasing artwork in any medium.
get with partner and critique
revise your top 3 sketches based on feedback
meet with different partner - pick final and create a finished sketch
Graphic Designer You Should Know
Graphic Designer You Should Know
Milton Glaser
Glaser was born in 1929 in the Bronx and spent his life working and creating in New York City. He founded the iconic Pushpin studios, cofounded New York Magazine, and ran his own extremely successful studio up until his death at age 91 in June of 2020. He is one of the most well known and prolific graphic designers in US history. He was an advocate for the ethical practice of design for all. His work can be viewed at www.miltonglaser.com
Intro to Illustrator
Intro to Illustrator
Learn the basics of working with Adobe Illustrator through the narrated, guided tutorial.
Objectives
Objectives
National Art Standards
National Art Standards
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