Sulajja was born on August 26, 1970. She completed her graduation in Commerce from Pune University in 1990. She is an MBA holder from the reputed Carnegie Mellon University at Pittsburgh.
Before joining Kinetic Motor Company, she worked for a period of four years with an investment analytics company, BARRA International, based in California. She played a major role in setting the operations of the Kinetic Motor Company in India. Sulajja played a major role in designing and implementing new strategies for the company. She is also performing the role of the Director of Kinetic Motor Company and Kinetic Marketing Services Limited. She is the in charge of the Company`s overall business developmental activities.
Kinetic has collaborated with the well known Italian company, Italjet Moto. This acquisitions has given full rights to the Kinetic Motor Company to launch seven new scooter models in the country. Kinetic is also working in partnership with Hyosung Motors of South Korea. This major collaboration has led to the launching of the most popular Kinetic Aquila and Comet. These motorcycles are very much in demand. Sulajja has played an active role in plotting the course of action for the Kinetic Company.
KINETIC ENGINEERING LTD.Kinetic Engineering Limited is an Indian automotive manufacturer. The company was founded in the year 1972 by HK Firodia. Today it is an automotive component manufacturer which formerly sold two-wheelers under the brand names Kinetic Honda and later Kinetic. It introduced the Kinetic Luna moped which sold well domestically and was exported extensively to Argentina, Brazil, the US, and Sri Lanka.
Later Kinetic Engineering formed a joint venture with Honda Motor Company to introduce Kinetic Honda scooters, which had electric start and gearless transmissions.
AWARDS
"India Today", a well known magazine honored her by presenting her with the title of business "Face of the Millennium".
"India Today" ranked her among the top twenty five business entrepreneurs of the country.
She was presented with the Society Young Achiever's Award for Business in the year 2002.
In 2002, she was chosen as the "Global Leader of Tomorrow" by the World Economic Forum.
In the year 2003, the Institute of Marketing and Management bestowed her with the award for excellent performance as the woman CEO.
She also received the Young Super Achiever Award from the leading magazine "Business Today" in 2003.