This clip has three segments and only uses the Grit channel, so Norm = 0. The MV = 12, so there is low signal in the DCCF stage, and all the distortion is coming from the Grit stage. The three segments correspond to the Voice switch settings of Up, Mid, and Down. You can hear me announce the switch changes between segments. The clip starts in the Up position. Notice that the bass is reduced in the Grit channel (due to R10 and C6), relative to the bass levels in the Norm channel. The voice variations are pretty apparent and I would describe the Up voice as a balanced tone, the Mid voice as a dark/woody tone, and the Down voice as a bright fuzzy tone.