Tone controls on an amp allow users to alter the response curves to suit their taste, within limits. A great little gadget to display response curves for the tone controls in common amps is available at
http://www.duncanamps.com/tsc/ . Everyone’s reaction to any particular amp’s response curve and tone control system is really a matter of personal taste, however, over time a few guidelines have emerged, based on the popularity of commercial amps. Many of the successful amps (built by Fender, Marshall, Vox, etc.) emphasize high and low frequencies, with reduced gain in the middle frequencies (near the middle octave). They vary in degree of emphasis and suppression and they also vary in gain variations between very low frequencies and high frequencies. Each make/model is somewhat different, so it’s inaccurate to over-generalize, but for my purposes, I generally focus on two response curve characteristics, the degree of high- and low-frequency emphasis over the middle frequencies, and the low frequency response from about 250 Hz down to about 70 Hz. These are (in my humble opinion) key variables in amplifier response characteristics. The choices made about these characteristics have a substantial impact on the circuitry, and final tone qualities of the amplifier.