FINAL PROJECT

SPORTS AND ENTERTAINMENT MARKETING FINAL PROJECT

This project will count for 50% of the final exam grade for this class.

You may work with a partner.

If you would like to work as a group of three, please ask for permission first.

CHOOSE OPTION A OR OPTION B

OPTION A: CREATE A NEW SPORTS FRANCHISE

This project has three parts.

I. PowerPoint or Microsoft Word written report. Sections must include:

a. Cover Page (name of team, location of team, your names, picture(s) (5 points)

b. Table of Contents (listing of the sections that follow) (5 points)

c. PRODUCT: Team information (10 points)

i. Team name and nickname

ii. League

iii. Who are the notable players who will be on this team? (it won’t be an all start team, so be reasonable)

iv. Include a section on either the coach, general manager, or owner (or all 3)

v. Trade character (mascot) OR Brand mark (logo) – this should be unique

d. PLACE: Location justification. (10 points)

i. Why did you choose this location?

ii. What will be the economic impact of the area with this team here? (be sure to talk about infrastructure)

iii. Describe the arena / field / stadium [SEE SECTION II]

e. PRICE: (10 points)

i. How much will items cost? (tickets, specific food items, specific souvenirs)

ii. What pricing strategies are being used? Be sure to use specific strategies mentioned in the pricing chapter.

f. PROMOTION: (20 points)

i. How will you use promotion to get people to come to your games and spend money?

ii. Use all four parts of the promotional mix (public relations, advertising, personal selling, and sales promotions) BE SPECIFIC

II. Visual Representation of the Arena / Field / Stadium (drawings can be computer drawings) (30 points)

a. Either build a model of the arena / field / stadium

b. Create a poster size drawing (color) of the arena / field / stadium.

c. Create at least three 8½ X 11 drawings (color) of parts of the arena / field / stadium These can include:

i. Inside

ii. Outside

iii. Trade Character (mascot)

iv. Brand mark, logo of team (either letters or nickname in a memorable unique way)

v. Concession stand or Souvenir stand

vi. Scoreboard (be sure to include signage of sponsors like a real stadium scoreboard)

vii. Print advertisement for the team

III. Class Presentation (10 points)

OPTION B: CREATE A NEW COMPANY SPECIALIZING IN SPORTS OR ENTERTAINMENT PRODUCTS

This project has three parts.

I. PowerPoint or Microsoft Word written report. Sections must include:

a. Cover Page (name of business, location of business, your names, picture(s) (5 points)

b. Table of Contents (listing of the sections that follow) (5 points)

c. PRODUCT: business information (10 points)

i. Business name and location

ii. Primary products / services available (can be tangible or intangible or both)

iii. Listing of other products available

iv. Include a section on either the owner, vice president of marketing, or other (or all 3)

v. Trade character (mascot) OR Brand mark (logo) – this should be unique

d. PLACE: Location justification. (10 points)

i. Why did you choose this location?

ii. How will people get the products from your company? Do you make the products or are they produced by other companies? Will the products go to a wholesaler, then be sold at a retailer? Will they be available by catalog or Internet?

iii. Describe the business building [SEE SECTION II]

e. PRICE: (10 points)

i. How much will primary items cost? (these should relate to the products noted above)

ii. What pricing strategies are being used? Be sure to use specific strategies mentioned in the pricing chapter.

f. PROMOTION: (20 points)

i. How will you use promotion to get people to come to your games and spend money?

ii. Use all four parts of the promotional mix (public relations, advertising, personal selling, and sales promotions) BE SPECIFIC

II. Visual Representation of the Business (drawings can be computer drawings) (30 points)

a. Either build a model of the business

b. Create a poster size drawing (color) of the business.

c. Create at least three 8½ X 11 drawings (color) of parts of the business. These can include:

i. Inside

ii. Outside

iii. Trade Character (mascot)

iv. Brand mark, logo of business

v. Print advertisement for the store or products

III. Class Presentation (10 points)