Advertisement Project

CREATE AN ADVERTISEMENT - 2013 PROJECTS CAN BE SEEN HERE

The advertisement can be any format for any product. You can make an advertisement for the sports product that you made earlier in the year or you can come up with a new idea.

Grading will be as follows:

TELEVISION OR YOU-TUBE COMMERCIAL (INDIVIDUAL OR GROUP ALLOWED – UP TO 4 PEOPLE)

30 second commercial……………………………………………………A+

20 second commercial……………………………………………………B

10 second commercial……………………………………………………C

*You must type out all dialogue for full credit. Full letter grade deduction without this.

**You must actually videotape this commercial to be played for the class.

RADIO COMMERCIAL (INDIVIDUAL OR 2-PERSON TEAM)

30 second commercial……………………………………………………A+

20 second commercial……………………………………………………B

10 second commercial……………………………………………………C

*You must type out all dialogue for full credit AND detail what radio station and time the ad will be played. Full letter grade deduction without this.

**You must actually record this commercial to be played for the class.

BILLBOARDS (INDIVIDUAL)

3 variations of billboards for the same product..........................A+

2 variations of billboards for the same product..........................B

1 variation of billboard...............................................................C

*You must separately include typed up what location the billboard will be placed.

MAGAZINE ADVERTISEMENT (INDIVIDUAL)

3 variations of magazine ads for the same product......................A+

2 variations of magazine ads for the same product......................B

1 variation of magazine ad...........................................................C

*You must separately include typed up in what magazine your ad will be placed.

TIMELINE