Sports & Entertainment Marketing
Students will learn the basic functions of marketing and how those functions are applied to sports and entertainment.
The basic functions of marketing that will be included in the course are: marketing information management, financing, pricing, promotion, product/service management, distribution, and selling.
Project-based learning activities are a large component of this course.
PRODUCT PRICE
PLACE PROMOTION
PROJECTS
WHAT'S YOUR BRAND
INTRODUCING A PRODUCT TO THE MARKETPLACE