Should I Never Give A Discount Again?

Index

'Geef Nooit Korting'

Why Not Give A Discount?

Related blogs on my website

'Geef Nooit Korting'

A book with the title 'Geef nooit korting' (Never give a discount) naturally catches my eyes and makes me curious. Especially if the writer also claims that I should not base the price on cost price calculations. There goes my 4-year Business Economics education with a course every six months, where I learn to calculate the cost in a different way.

Why Not Give A Discount?

The theory behind the idea of not giving a discount is that I prevent the customer from feeling cheated, because one can negotiate better than the other. And so X comes out cheaper than Y for the same product.

How Then?

Instead of a discount, give something extra, for example with a website an extra round of improvement 3 months after launch for minor adjustments. This is a win-win situation, because I don't drop in price and the customer gets more for his or her money. The customer is satisfied and so am I, because it doesn't cost me any extra money.

Too Expensive

Prevent myself from thinking that I am too expensive. If customers are constantly asking for a discount, I can start to think that I am too expensive. Maybe I just don't have the right customers, who really appreciate the value of my service or product.

Price

The price is certainly not the deciding factor, when determining who will be awarded the tender. Often extra and quality are also considered. Also, do not underestimate the value of 'I like your head' or 'I don't like your head' in such a quotation process. Often the price is just an excuse to brush off the other parties that didn't make it.

Be Proud

Be proud of my rates. Fear and looking at competition is a bad counselor. I and who I see as a competitor are often not really comparable. The customer knocks on my door because he or she likes my head or because he or she was satisfied with my work and/or the collaboration in the past. I invest in the relationship with my customer.

Price Height

Sometimes the price is really too high for the customer, and I notice that in his or her interest there is genuine interest in my service or product. Then resist but come to a one-time deal. Point out that it is a one time only.

Prices Too Low

If prices are too low, the customer may sometimes start to think that the price has to do with the quality. I Prevent doubts with the customers and offer more attractive prices.

Rounding Prices

With the cost price calculations during my studies, I never arrived at the nice round prices that I often see in the store. With round prices, the idea can arise that I round up and that there is room for haggling.

Imaging a price

Customers often have an idea of a price. Please indicate in advance what is included in the price. Also what I don't charge, but is included in the price. These extras can be the difference between I and the competition.

Conclusion

But also this method 'Never give a discount' can be taken with a grain of salt, because the only correct price is the price that the market is willing to pay for my product or service. Also look at the market and keep these tips in mind.