Notes - Kimberly's Consulting Collaboratory - Q1 2013 from Nathalie Udo

Notes from Kimberly's Consulting Collaboratory Q1 2013

    • Participants: Juan Montermoso, Monika, Mitchell Levy, Carol Smith, LJ, Ashanti Williams, Camille Smith, Kimberly, Francine Gordon, Lucie Newcomb, Susanna Zaraysky, Michael Fern, Gideon (Entrepreneurship Development), Ken Yap, John Levy, Michele Taipale, Karen Matthews, Nathalie Udo
    • Agenda
      • 11:45 - Mingle + Lunch
      • 12:15 - Check-in/ Networking - Jeff Richardson
      • 12:45 - Micro-video / Japjot
      • 13:00 - Positionin you consulting practice for wild success! - Michael Fern
      • 14:00 - Break
      • 14:30 - Write a book in 30-dys & what to do with it - Mitchell Levy
      • 15:30 - Closing, Next Steps & Commitment to Action
      • 15:45 - Reception
      • 16:30 - End (approx.)
    • Jeff warm-up
      • Book: Quick teambuildign activities for busy managers
      • Fun exercise of having everybody provide first impression or thought about the person in the circle. Next step was to pick that one that most represents you :-)
    • Gloop - founded by Japjot
      • One minute videos
        • to build trust
        • takes 6min for viewer to decide to watch the video
      • Create, curate and publish 1-min videos to promote you
      • To create interest in more and create stickiness
      • Builds credibility
      • Strong search to help viewer find exactly what they are looking for
      • All videos are also posted on YouTube
      • About sharing knowledge not necessary marketing!!
      • Monetization possibilities
    • Positioning our Businesses for Success - Michael Fern
      • Intigi.com (new name will be "ContentGems" - send Michael an email if you want a free account. Only thing he is asking for is feedback to improve his site
        • You can put in key words, the system will email you with content to either improve your skills or share on social media
        • It has articles, news and also videos
        • $19.95/per month
      • What is Strategy?
        • The essence of strategy is choosing what not to do - Michael Porter
        • How do you choose what to do?
          • Value to the customer
            • Select a target market
            • Identify a problem/need
            • Solve this problem/need
            • Provide unique value
          • Be focused in messaging
            • Else people cannot refer
            • You are confusing for your (potential) customers
          • Get into the mind of your customer
      • What's Positioning
        • Cost breakdown
          • $$ Cost to Produce
          • $$ Selling Price
          • $$ Value to the customer
        • Difference between Selling Price and Value = Customer Surplus
        • Firm Surplus
      • Where to Position
        • Sweet spot between Customer Needs and your own Resources & Capabilities
      • Take aways
        • Value first mentality
          • Who is your target audience (personas)?
          • What problems or needs can you address?
          • How can you deliver exceptional value?
        • Economically attractive
          • How can you capture some of this value?
          • Is this return viable?
      • Most people make decisions on the relationship not necessary the offering. It is based on long-term relationships and trust.
      • Questions to ask:
        • Who to target market? Economic buyer? How can you reach them?
        • What is their specific problem or need?
        • What is your specific solutions? What is your compelling value proposition?
        • How are you providing more value than your competitor? Are you providing unique value?
      • Additional questions
        • Is the timing of opportunity correct?
        • Are they Interested in hiring outside party?
        • What is their willingness to pay?
    • How to write a book - Mitchell Levy
      • Who can you get to help you with your brand?
      • Is your brand known?
      • Questions to answer:
        • What are you expert in?
        • What are you being hired for?
        • What do you want to be hired for?
      • Action for Mitchell to send Michele book on Positivity Tweets
      • You can:
        • Originate
        • Curate
        • Aggregate
      • What it takes to transition from expert to thought leader - HELP
        • H is for Healthy following
        • E is about Execution, you need to Execute well
        • L is for Leadership
        • P is Proven Platform
      • What to do with it once you're done
        • Clearly define and articulate your market. Know who is in it and what services you can deliver to reach and affect that market
        • Identify and start making firends with thought leaders in your space. Comment on their blogs, re-tweet their tweets, introduce them, and share thought leadership with others
        • Define and put a plan in place to give yourself month-to-month HELP. That plan should include:
          • Setting up media engagements
          • Writing/ Crowdsourcing one or more books
          • Allocating time each day to touch key folks in your field
      • Three free eBooks
      • http://mitchelllevy.com/books
        • 42 Rules - Books drive success
        • #crowdsourcing tweet
        • #creating thought leaders tweet
    • Closing Circle:
      • Kimberly's wish is that we stay in contact and keep this network alive!!