Taken directly from the Library at the University of Guelph:
What is Evidence?
Evidence is the facts, examples, or sources used to support a claim. In the sciences, this might be data retrieved from an experiment or a scientific journal article. In the humanities, it may be a quotation from the text, published information from academic critics, or a theory that supports your claims. Evidence can be separated into two categories, primary and secondary sources.
What are Primary Sources?
Primary sources are first-hand experiences, accounts, observations, reports, or narratives. Primary sources could include diaries, letters, contemporary newspapers, or eyewitness accounts of events. Official documents (e.g. the Canadian Charter of Rights and Freedoms), data collected from surveys, and lab results are also primary sources. In the humanities, the text you are writing about is also considered your primary text. So, for example, if you are writing a paper on Macbeth, then the play is your primary source. In the sciences, primary sources are also the results of an experiment that have been peer-reviewed and published in an academic journal.
What are Secondary Sources?
Secondary sources are critiques written by academics and scholars. These sources are considered secondary because they examine primary sources to present an argument or support a point of view; as such, they may be selective with their evidence or insert themselves in a debate happening among a number of scholars. In the sciences, reviews, which are surveys of articles that demonstrate an understanding of a field, are considered secondary. It is a good idea to be aware of the bias in secondary sources when employing them as evidence.
Frequently the assignment will specify whether you need to use primary or secondary sources; however, if you are unsure about what kind of sources you need, ask your professor for clarification.
Among the forms of evidence you might draw from are:
Graphs, charts, tables, or figures
Statistics
Experiments or studies done by peer-reviewed sources
Surveys conducted by reputable sources
Interviews
Quotes or paraphrases from primary sources
Quotes or paraphrases from secondary sources
NOTE: In general, you should not use quotes in science papers.
How Do I Use Evidence?
Standards for Evidence
Each discipline and each genre of writing will have standards against which it will gauge the academic merit and use of evidence. But some general rules apply (a detailed explanation of each rule follows this list):
Make sure your evidence is appropriate to the paper you are writing
Make sure the evidence does, in fact, support your argument or your claims
Tell your reader why this evidence supports your argument/claims
Make sure you have an appropriate amount of evidence
Make sure to appropriately cite your evidence
NOTE: Though not a general rule, your paper will be strengthened by acknowledging competing evidence – evidence that challenges your argument. This demonstrates that you have fully researched your topic and can counter claims against your argument.
Selecting Evidence
Much of how to use evidence is about finding a clear and logical relation between the evidence you use and your claim. For example, if you are asked to write a paper on the effects of pollution on watersheds, you would not use a story your grandfather told you about the river he used to swim in that is now polluted. You would look for peer-reviewed journal articles by experts on the subject.
Once you have found the appropriate type of evidence, it is important to select the evidence that supports your specific claim. For example, if you are writing a psychology paper on the role of emotions in decision-making, you would look for psychology journal articles that connect these two elements.
For example:
Emotions play a larger role in rational decision-making than most us think. (claim) Subjects deciding to wear a seatbelt demonstrated an activity in the ventromedial frontal lobe, the part of the brain that governs emotion (Shibata 2001). (evidence) Or, if you are asked to write a paper on the gothic elements of Dr. Jekyll and Mr. Hyde, you might use as evidence a quote or two from the text itself.
For example:
The physical descriptions of the laboratory and the main house, in Dr Jekyll and Mr. Hyde, metaphorically point to the gothic elements in the novel. (claim) The main house had "a great air of wealth and comfort" (13) while the laboratory door "which was equipped with neither bell nor knocker, was blistered and distained." (3) (evidence)
By referencing the study in the first example and supplying textual evidence in the second, the initial statement in the paragraph moves from opinion to supported argument; however, you must still analyze your evidence.
Analyzing Evidence
Once you have selected your evidence it is important to tell you reader why the evidence supports your claim. Evidence does not speak for itself: some readers may draw different conclusions from your evidence, or may not understand the relation between your evidence and your claim. It is up to you to walk your reader through the significance of the evidence to your claim and your larger argument. In short, you need a reason why the evidence supports the claim – you need to analyze the evidence. Some questions you could consider are:
Why is this evidence interesting or effective?
What are the consequences or implications of this evidence?
Why is this information important?
How has it been important to my paper or to the field I am studying?
How is this idea related to my thesis?
This evidence points to a result of an experiment or study, can I explain why these results are important or what caused them?
Can I give an example to illustrate this point?
What are the strengths and weaknesses of the evidence presented?
If we look to our first examples, they may look like this once we add analysis to our evidence:
Emotions play a larger role in rational decision-making than most us think. (claim) Subjects deciding to wear a seatbelt demonstrated an activity in the ventromedial frontal lobe, the part of the brain that governs emotion (Shibata 2001). (evidence) This suggests that people making rational decisions, even when performing naturalized tasks such as putting on a seatbelt, rely on their emotions. (analysis)
Or, when we look at the example of Dr. Jekyll and Mr. Hyde:
The physical descriptions of the laboratory and the main house, in Dr Jekyll and Mr. Hyde, metaphorically point to the gothic elements in the novel. (claim) The main house had "a great air of wealth and comfort" (13) while the laboratory door "which was equipped with neither bell nor knocker, was blistered and distained." (3) (evidence) The comforting and welcoming look of the main house is in sharp contrast to the door of the laboratory, which does not even have a bell to invite people in. The laboratory door is eerie and gothic highlighting the abnormal and mystical events that take place behind it. (analysis)
Conclusion
It is important to remember that evidence does lend your claims credibility; without evidence, your claims will register only as opinion. It is also very important to remember that to use evidence effectively means to incorporate it well and to analyse it in a way that makes its connection to your argument clear and logical.