grocerystore
Grocery Store Excercise: The Big and the Varied
QUESTION: What do these prominent patterns reveal of the society there?
How does it compare to other countries or generations?
Is the form being sold come from the nature of the item (full of air/takes lots of space)?
Is it due to frequent use, to status expression, to today's technology and marketing appeals?
In order to begin answering these questions, who do you ask? What approach to take?
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27 Oct. 2007 in Waitrose of Western Road, Brighton, UK
::: BIG - impressionistically these products come in diverse sizes, included multi-portion (big) sizes
softdrinks and crisps (18 varied flavor packs in the large suppy bag)
::: VARIED - impressionistically these products come in diverse flavors or variations
prepared salads
banana types
olives in bulk
vegetables, leafy greens, root vegetables
packaged portions of seeds and nuts
hor d'oeuvres (savory treats to accompany wine or beer)
wines
softdrinks
bottled condiments, pastes, seasonings
spices
milks, cheeses, yoghurts
breads and diverse baked bread-like foods
coffees, teas, sugars
breakfast cereals (filling half the aisle along one side)
biscuits and candybars, candy and chocolates
butter, dripping, fats
::: SHELF SPACE & PROXIMITY TO OPPOSITE SIDE OF AISLE (relatedness by proximity)
dog/cat/facial tissue occupy one full side of the aisle <--> toilet papers and kitchen rolls fill the opposite side
hair and skin care occupy one full side <--> baby, medicines, feminie hygiene occupy the other full side
biscuits and candybars <--> candy and chocolates
coffees, teas, sugars occupy full row
savory snacks row is opposite one of the softdrinks aisles, traffic flowing from (face) left, you pass from wines to softdrinks <-->crisps
butter, dripping, fats adjacent to meat case
eggs on shelf (not cooled) with baked sweets (torts, cakes)
* many ready to eat "meal solutions"
-- pasta + sauces
-- sandwich case
-- heat and serve frozen or boxed/chilled
-- deli meats/cheeses
-- hotfood table
created 27 October 2007 ... updated...