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The meaning of colors
The general model of color psychology relies on six basic principles:
Color can carry a specific meaning.
Color meaning is either based in learned meaning or biologically innate meaning.
The perception of a color causes evaluation automatically by the person perceiving.
The evaluation process forces color-motivated behavior.
Color usually exerts its influence automatically.
Color meaning and effect has to do with context as well.
Try yourself with a color calculator.
The "rose of temperaments"
The "rose of temperaments"
Temperamenten-Rose compiled by Goethe and Schiller in 1798/9. The diagram matches twelve colors to human occupations or their character traits, grouped in the four temperaments:
Hot tempered
(red/orange/yellow): tyrants, heroes, adventurersConfidence and optimism
(yellow/green/cyan) hedonists, lovers, poetsNeutral and calm
(cyan/blue/violet): public speakers, historiansMelancholic
(violet/magenta/red): philosophers, pedants, rulers
Red
Red
Red is a primary color across all models of color space.
Red is often associated with strong emotions.
Red can also be used to signify danger or warning but it is also associated with importance. For instance, it is used for stop signs and fire engines.
In China, red is often used to symbolize good luck or happiness, and is used for many holidays or weddings.
Foro: Ursus44
Black
Black
In Western culture, it is considered a negative color and usually symbolizes death, grief. However, black is also the color of elegance.
Blue
Blue
Blue is the color of the ocean and the sky; it often symbolizes serenity, stability, inspiration, wisdom or health.
It can be a calming color, and symbolize reliability.
In the Catholic Church, the Virgin Mary is most often depicted wearing blue, to symbolize being "full of grace" by divine favor.
Blue is widely used for baby boys' clothes or bedrooms, although the reason blue is so strongly associated with boys is debated.
Blue can mean sadness in most cultures. It can also be associated with life.
Image credit: : kjerringoylandart.com
Yellow
Yellow
Yellow is a color often associated with sunshine or joy.
It is sometimes used in association with cowardice or fear, i.e., the phrase "yellow-bellied".
Children tend to like this color, and it is used to market products to children, it is also used for school buses and taxi cabs since it is such a bright, noticeable color.
Image credit: pxhere
Orange
Orange
Orange is a color often associated with warmth and excitement
Image credit: Bicanski
Green
Green
Green is most often used to represent nature, healing, health, youth, or fertility, since it is such a dominant color in nature.
Green can be a very relaxing color, but is also used in the US to symbolize money, greed, sickness or jealousy.
Image credit: Illuvis
White
White
White most often symbolizes perfection, faith, innocence, softness, and cleanliness.
Pink
Pink
Pink is associated with softness, sweetness, and love.
There is an urban legend that pink was a masculine color before the mid 20th century, based on evidence of conflicting traditions before about 1940. Del Guicide (2012) argues that pink-blue gender coding has been broadly consistent in the UK and the US since it appeared around 1890.
Image credit: Jennifer Mei
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