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Identifying Rhetorical Strategies
Identifying Rhetorical Strategies
The ongoing establishment of a writer’s/speaker’s authority, credibility, and believability as he/she writes.
The ongoing establishment of a writer’s/speaker’s authority, credibility, and believability as he/she writes.
It appeals to ethics and character. It also seeks to persuade the reader that the speaker can be trusted due to their noble character.
It appeals to ethics and character. It also seeks to persuade the reader that the speaker can be trusted due to their noble character.
EXAMPLES:
- Use of credible sources
- Appropriate tone and language
- Humility
- Accurate information
The use of emotion and affect to persuade. Pathos appeals to the heart, one’s emotions, and seeks to persuade the reader emotionally.
The use of emotion and affect to persuade. Pathos appeals to the heart, one’s emotions, and seeks to persuade the reader emotionally.
EXAMPLES:
- Appeal to the heart/emotion
- Stories or testimonials
- Personal connections
- Powerful words, phrases, or images that stir up emotion
The use of logic, rationality, and critical reasoning to persuade.
The use of logic, rationality, and critical reasoning to persuade.
Logos appeals to the mind and seeks to persuade the reader intellectually.
Logos appeals to the mind and seeks to persuade the reader intellectually.
EXAMPLES:
- Facts
- Statistics
- If, then... statements
- Definitions
- Cause and effect
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