- Introduce direct/knowledgeable claims and tell why they are important
- Provide opposing claims and organize your essay in a way in makes sense going from your claim, opposing claims, your support and research
- Develop claims and counterclaims thoroughly and evenly, give the same evidence for all claims
- Know your audience and present your info in a way that makes sense to them
- Use syntax, words, and phrases to help your essay flow and develop relationships between all claims and information
- Conclusion should summarize your argument and your support of your claim
- Use rhetorical devices to support statements
- Example: Reasoning, emotion, ethical belief; relate a personal anecdote, research, or analogy.