DECA (Distributive Education Clubs of America)

DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management. DECA prepares students for regional, state, and national conferences where they compete for awards and scholarships through the study of marketing competencies and role-play demonstrations. In all sections of our marketing and business classes, students are eligible and encouraged to join our DECA program.

ACCOUNTING II HONORS

Full Year | 5 credits | Grade Level: 10, 11, 12

Prerequisite(s): Accounting I OR Teacher Approval

Accounting II Honors builds on the information and skills covered in Accounting I and is designed for students who have identified an interest in accounting in the business arena. Accounting fundamentals are stressed to provide an understanding of how this information-gathering system assists management to make business decisions. This course covers the financial and managerial operations of a corporation. Several topics, such as the valuation of receivables, the recording of long-term assets, current liabilities, long-term liabilities, stocks and dividends, bonds and notes, and the concepts/principles of managerial accounting are covered throughout this course. Students will benefit from the use of technology in the preparation of financial records. Through the use of authentic, project-based assignments, students will gain experience that will help them prepare for the business environment.

Dual Enrollment Opportunity: For this course, students have the option to register for the Berkeley College dual enrollment program. Tuition is $250.00 for course credit through Berkeley College. Dual credit is awarded to those students who successfully complete the course. Course credit may be transferable to colleges/universities.

ADVANCED PLACEMENT MACROECONOMICS/MICROECONOMICS

Full Year | 5 credits | Grade Level: 11, 12

Prerequisite(s): None

Requirement: Students are required to take the AP exam in Macroeconomics; the Microeconomics exam is optional

This course provides students with a thorough understanding of the principles of both macro and microeconomics that apply to an economic system as a whole, as well as to individual firms. While the knowledge and understanding generally covered in college courses is the focus, the program places particular emphasis on the study of national income, price determination, economic elasticity, tax theory such as Laffer curves, and marginal cost curves. It also develops students’ familiarity with economic performance measures, economic growth, and international economics.

Students in the course will be required to do extensive independent readings which will be formally assessed, in addition to the extensive summer assignments due the first week of school. For each unit, students are required to submit a persuasive essay that addresses a critical question associated with that particular unit. All tests and quizzes are formatted in a style similar to the AP Exam and are based on all main concepts, themes, formulas, and models learned in readings and in class.

Dual Enrollment Opportunity: For this course, students have the option to register for the Fairleigh Dickinson University dual enrollment program. Tuition is paid for course credit through FDU. Dual credit is awarded to those students who successfully complete the course. Course credit may be transferable to colleges/universities.

DIGITAL COMMUNICATIONS

Semester | 2.5 credits | Grade Level: 10, 11, 12

Prerequisite(s): None

This course will focus on 21st-century business communication in the digital age. We will explore a myriad of technologies including video conferencing, virtual and cloud-based meetings, application sharing as well as other emerging business communication technologies. Students will expand their creativity and design skills in order to prepare and deliver dynamic business presentations to colleagues and potential clients in any audience, virtual or otherwise.

ECONOMICS HONORS

Full Year | 5 credits | Grade Level: 10, 11, 12

Prerequisite(s): None

This course examines, in-depth, economic principles and is designed to educate students about the factors of production, the free market, scarcity, demand, supply, pricing, and equilibrium through business simulations, bar and line graph visuals, and circular flow models. Critical thinking decisions are made as students solve business case studies. In addition to providing students with the tools to better understand our economic society, they will acquire the necessary skills for future economic study.

Dual Enrollment Opportunity: For this course, students have the option to register for the Fairleigh Dickinson University dual enrollment program. Tuition is paid for course credit through FDU. Dual credit is awarded to those students who successfully complete the course. Course credit may be transferable to colleges/universities.

INTRODUCTION TO BUSINESS

Semester | 2.5 credits | Grade Level: 9, 10, 11

Prerequisite(s): None

This course gives students a solid foundation of business knowledge across a variety of topics including: marketing, business technology, entrepreneurship, business ethics, career planning, government regulation of business, economic systems, consumer decision making, personal finance, and credit. Students are presented with opportunities to work collaboratively with peers to solve business problems. Business ethics and social responsibilities are explored throughout the course as well as various career possibilities available in a world of business.

INTRODUCTION TO MARKETING

Semester | 2.5 credits | Grade Level: 9, 10, 11, 12

Prerequisite(s): None

This course will introduce students to the exciting world of marketing in the 21st century. Students will discover the ways companies use marketing to promote and sell their brands. Social Media, online marketing, advertising, promotion, marketing-information management, product development, service management, pricing, and distribution will be explored. Additionally, students will learn how to develop trend-setting ads, commercials, and explore creative ways to advertise products and services. DECA concepts will be incorporated in this course.

MARKETING AND ENTREPRENEURSHIP HONORS

Full Year | 5 credits | Grade Level: 10, 11, 12

Prerequisite(s): Introduction to Marketing

Marketing and Entrepreneurship Honors introduces students to all aspects of business, from production to finance to marketing to management. The cognitive component of Marketing and Entrepreneurship Honors includes an understanding of the relationship between micro and macro-economic factors, market analysis, legal requirements and taxes, strategies of business ownership, risk assessment, and finance.

Through this course of study, students will develop a comprehensive marketing plan, including situation analysis, marketing objectives, product positioning, strategies and tactics for the marketing mix, and budget. It is strongly encouraged that students join our DECA program to put classroom activities into action.

Dual Enrollment Opportunity: For this course, students have the option to register for the Fairleigh Dickinson University dual enrollment program. Tuition is paid for course credit through FDU. Dual credit is awarded to those students who successfully complete the course. Course credit may be transferable to colleges/universities.

SPORTS AND ENTERTAINMENT MARKETING

Full Year | 5 credits | Grade Level: 10, 11, 12

Prerequisite(s): None

This full-year course provides students with the opportunity to learn and apply marketing principles in the fields of travel, sports, entertainment, and recreation. The course is designed to teach travel/sports/entertainment management skills, such as contract negotiation, collective bargaining, the economics of travel/sports/entertainment marketing, etc. Areas covered include: advertising, broadcast negotiations and programming, economics of the sport/entertainment industry, endorsements, event/stadium/arena management, facilities management, finance, global sport/entertainment marketing, labor relations, professional/intercollegiate/high school sports management, public relations, sponsorships, and sports/entertainment law.