Marketing and Audience engagement

Playoff Game Week

To get the fans ready for a playoff game, lots of marketing must go into that game. Although I used the same template every week throughout the regular season, I decided to change up the graphics for this years first round of playoff game. I decided to give our fans the "Road to the Rock" which was where the state championship was played this year. With high school sports, you don't get a lot of press in the community like a college team would. This makes it very important for me to advertise for every game so everyone knows what's going on, when it's happening, and where they need to go.