Performance
Marketing 

Metropolis Africa needed to produce leads, so they could expand into nations like Tanzania, Ghana, Kenya, and Zambia.
Following primary research and AB testing with several packages, we narrowed down our list to a select handful that catered to the audience in that region. For each country, a unique landing page was made with an emphasis on lead generation. The same creative was used to make ads for Google and Meta Network, but the material was customised for each region and its currency.
In just six months (March 2022 to August 2022), this strategically and thoroughly researched approach allowed the brand to achieve an astounding outcome of 11,479 forms fills in total.
Ghana - 2402 leads  | Kenya - 3967 leads | Zambia - 2467 leads | Tanzania - 2643 leads

Topline Industries wanted to increase dealerships from particular states.

Seven specific states were chosen with the aid of their sales team: MP, UP, Jharkhand, Bihar, Rajasthan, Chhattisgarh, and West Bengal. In addition to bilingual (Hindi and Bangla) ad creatives, the landing page was optimised with a focus on form filling. Platforms like Google and Meta Network were used for lead generation.

With this method of localising the creative, we were able to generate a total of  15,202 form fills in just six months (April 2022 to September 2022).
April - 338 leads  | May - 3,835 leads | June - 1,961 leads | July - 4,616 leads | Aug - 3,035 leads | Sept -  1,417 leads

Challenge: To deliver the sales qualified leads for 7 luxury properties in Mumbai.

Networks Used: Google, Facebook, Native Adv.

Solutions: Using different ad creatives that are relevant to audience segments along with cross platform remarketing campaign helped us with good conversion rate.

Challenge: To deliver quality leads for KISNA’s newly started franchise business model

Networks Used: Google and Facebook

Solutions: Targeting potential audience who are looking out for franchisee in Jewelry and competitors in tier 1 and tier 2 cities

Challenge: To drive sales on their D2C website. (The brand awareness is minimal compared to the competition)

Networks Used: Google and Facebook

Solutions: Targeting In-Market audience who are actively looking for jewelry purchase online.

Tracking micro conversion i.e. Product View, Add to cart, Checkout and Payment Initiated to create strong remarketing strategy. Mix of Google and Facebook network help us to motivate audience to finish purchase.