Create a branding campaign that embodies Valentine's Day, promote the new Sparkling Love collection, and build a personal connection with consumers while increasing the brand's image.

Our goal was to position Sparkling Love as the go-to jewellery collection for Valentine's Day, and create a lasting impression in the minds of the target audience.

We aimed to make the occasion extra special for customers and give them the opportunity to express their love with the #SparkleOfALifetime.

The hashtag #SparkleOfALifetime served as the foundation for our campaign, centered around the occasion of Valentine's Day.

We wanted to tap into the emotional significance of the occasion and convey the message that Kisna jewellery could be the perfect expression of love for your special someone. We created a sense of excitement and exclusivity around the collection and positioned it as the ultimate gift for Valentine's Day.

To bring our message to life, we created a single Master DVC along with supporting short videos and creatives.
We also enlisted both macro and micro influencers to help spread the word about the collection and generate excitement around the campaign.