Create a branding campaign for Akshaya Tritiya that effectively communicates the Anantam collection's distinctive design, expert craftsmanship, and timelessness while improving brand recognition, appealing to a wider audience, and eventually increasing sales.

Our campaign theme, #HeerePeSuhaaga, inspired people to shine from the inside out by reflecting their values of creativity, achievement, and perseverance through the exquisite Anantam collection.

We introduced a single Master DVC along with supporting short videos, photoshoots, and creatives that captured the essence of the campaign.

We collaborated with both macro and micro influencers to amplify our message and spread joy this Akshaya Tritiya. Their support helped us reach a wider audience and establish Anantam as a symbol of timeless elegance and luxury.