Create a branding campaign that promotes offers, keeping with the Diwali festival's ethos.

The hashtag "it's #MyTimeToShine" served as the foundation for the campaign.

Although everyone is aware that Diwali is a festival of lights, often the glimmer and glitter are limited to only objects.  Every woman has the ability to shine—to create, to achieve, to go the additional mile, and so forth. Hence, through the communication we advised them to spread joy this Diwali by shining these values from the inside out and reflecting them outside.

A single Master DVC was introduced along with a few supporting short videos and creatives. We enlisted both macro and micro influencers to boost the communication.