Create a campaign to celebrate the bond between brothers and sisters on Rakshabandhan and promote both male and female jewelry.

Siblings share a unique bond of affection. Amidst their occasional annoyances, there's an underlying care that stems from the depths of their hearts. Their bond is as unique and strong as a diamond. It is #HeereSaBandhan.

Based on the above insight, a Digital Video Campaign (DVC) was created to encapsulate the essence of this special bond. The campaign encourages celebrating Rakshabandhan with the hashtag #HeereSaBandhan, emphasizing the strength and uniqueness of the sibling relationship.

The DVC is complemented by a contest and relevant influencer collaborations.