Austin Nutrifood wanted to enter the UAE snack market with their latest product, a snack that is tasty and wholesome at the same time.
They want to revolutionise the way, snacking is done, in a market that was already populated with major players.

From the mascot to the brand story, a complete brand journey strategy was created. How the brand will introduce its key products wherever it can. Teetoo was built as a brand that resonates with both children and adults.
 
The origin of the Teetoo mascot, While en route to provide nutritious meals to another planet, a taste scientist from a distant healthy world crashes into the UAE's deserts. He spends some time on Earth after his space ship was completely wrecked and discovers that nobody is eating healthy snacks there. As a result, he chooses to establish his business in the UAE.

Teetoo has a unique, eccentric, and humorous personality. Throughout the branding, we kept this mascot tone.