Enter the African continent with one strong voice and establish a presence in countries such as Kenya, Ghana, Tanzania, Uganda, etc.

Master Communication was created around the concept "Africa #LetsGetMet". Microsite and country-specific content were adopted for launch.
Campaign Rationale:

#LetsGetMet is developed using a short form "Met" of the brand name Metropolis to encourage a holistic movement in the diagnostic space. With this hashtag, we established Metropolis as the go-to brand that people trust when it comes to getting a wide range of accurate + timely home tests and disease-oriented diagnostic tests.