Create a Diwali campaign for the brand focusing on gifting and showcasing various jewelry product ranges.

Insight:
In every Indian household, there's typically someone who takes care of everything and everyone, often neglecting self-care. This Diwali, Kisna aims to remind everyone to gift "Roshni," the light of happiness and positivity, to others but, most importantly, to oneself.

Communication Route:
"Iss baar, apni aur apno ki Diwali ko bharo Roshni se!
(This Diwali, Gift Roshni to yourself and your loved ones.)"

Execution:
The campaign unfolds through a heartfelt Digital Video Campaign (DVC), complemented by a series of reels and product posts. Influencers play a strategic role in amplifying the message, encouraging a Diwali filled with the light of positivity and self-care.