2. Break down your target market. There may be a temptation to try to sell to everyone you can. This approach will lead to failure. By focusing your attention on a specific group, your marketing materials can speak directly to the core desires and emotions of your customers. You may choose to segment your target market according to gender, location or behaviour.
3. Include psychographic information in your customer profile. This provides a glimpse of the beliefs, values and emotions of your target market. Psychographic variables demonstrate the factors that motivate your customers to buy your product or service.
4. Study the buying habits of your target market. If you understand the behaviour and buying patterns of members of your target market, you'll have a better chance of selling your products or services to them. Identify what are the most important benefits of your product or service to your customer. For example, some customers in your target market may be more concerned with price, while others are more interested in brand name and quality.
5. Age, income, marital status and education are examples of information that should be included in your customer profile.
Source: http://www.ehow.com/how_5763808_write-customer-profile.html
Consumer Profile Examples
Emily's Consumer Profile
Demographics:
Age: 17
Gender: Female
Income: $5000/year
Family life cycle: Living with birth parents
Ethnicity and culture: Canadian, born in Ontario
Geographics:
Emily lives in downtown Kingston, Ontario
Product-Use Statistics:
Heavy user of coffee shops, pizza, clothing
Psychographics:
Emily is an above-average high school female student, plays rugby and field hockey, and helps edit her high school yearbook. She has several close friends and spends her spare time at Tim Horton's talking with them. She likes dances and parties. Emily has two part-time jobs, one in a video game store and the other in a movie theatre. She loves movies, techno music and ballads, and her cat.
John's Consumer Profile
Demographics:
Age: 48
Gender: Male
Income: $95,000/year
Family life cycle: married with three children
Ethnicity and Culture: Nova Scotian by birth now lives in northern Ontario
Geographics:
John and his family live in a rural setting on the outskirts of North Bay, Ontario.
Product-Use Statistics:
Heavy user of building supplies, computer equipment and software, grocery products, and children's clothing. Medium user of children's sports equipment, gardening supplies, and sheet music.
Psychographics:
John runs his own Web design studio, plays cello, and coaches his two daughters' soccer team. He is an active member of his community association, an avid gardener, and he and his wife spend their spare time renovating their home.