Chapter 6 Work Outline

MODIFIED WORK FOR REMAINDER OF DECEMBER

Look up definitions in the textbook glossary for the following words:

• opportunity, syndicated, market-pulled entrepreneurship, product-driven entrepreneurship, fad, primary research, secondary research, research instrument, attitude scale, open-ended question, customer profile, window of opportunity, opportunity cost, mission statement
• Read pg 123 to 126 and take notes on the following - time-series forecast, growth trend, stable situation, declining trend, linear graph, curved graph, irregular graph, cyclical graph

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There are no quizzes for this chapter. The chapter test will include 1 to 10 below as well as chapter definitions. You may use your notes for the test.

1. Read pg. 118 and 119. Answer the following questions:

a. What is market-pulled entrepreneurship? What is product-driven or service-driven entrepreneurship? Give an example of each from one of the ventures you have read in the textbook.

2. Read pg. 120 to 122 (1) There are 5 current global trends mentioned in your textbook. Choose one of these trends and brainstorm a list of related entrepreneurial opportunities (3 to 5).

3. Read pg. 123 to 124. Explain the following terms:

a. Time-series forecast

b. Growth trend

c. Stable situation

d. Declining trend

Look at pg. 125 and 126. What do the following types of graphs mean? Give an example of when we would see each type of graph.

· Linear

· Curved

· Irregular

· Cyclical

4. Read pg. 128. Answer the following questions:

a. What is primary research? Give an example.

b. The textbook talks about a “research instrument”. What do they mean by this? Give 3 examples of a research instrument to conduct primary research.

5. Read pg. 130-131. Briefly describe the 4 sections of a questionnaire.

6. Read pg. 131. Answer the following questions:

a. What is secondary research?

b. How can you conduct secondary research?

7. Read pg. 134-135 “Evaluating Your Ideas”. Using your idea for your CPT answer 1-10 in “Steps to Evaluate Your Ideas” (green box).

8. Read pg. 137. Answer the following questions:

a. How has the North American Free Trade Agreement (NAFTA) affected Canadian entrepreneurs?

b. How has the European Union affected trade?

9. Read pg. 138-139. Answer the following questions:

a. Why do companies encourage their enterprising employees?

b. How do they create a climate that fosters new ideas?

c. What types of companies are enterprising people attracted to?

d. What do enterprising employees want to feel within a company?

10. Explain the difference between a trend and a fad. Give one example of each.