Chapter 8 Work Outline

Before beginning this chapter, complete the Sample Product Activity (handout)

1. Read pg. 171 Knowing Your Market. Identify three helpful sources of information and describe how these could help you find answers to the 7 questions on page 171.

2. Read the Venture Profile pg. 172, answer questions #1–6. Check out the company online Spin Master and answer the following questions:

• What was the breakthrough item that put Spin Master on the global map? What year was this product launched?
• What is their Mission Statement?
• How would you sum up in a sentence or two the reason for Spin Master's success?

3. Take notes on pages 173 and 174. Quiz to follow.

4. Read Purposes of Marketing Research pg. 175

• List the three main classifications of marketing research.
• Complete the School Issue assignment (handout)

5. Take notes on pages 176 and 177. Quiz to follow.

6. Take notes on page 182 and 183. Quiz to follow.

7. Answer questions #1-5, pg. 185

8. Read The Six P's of Entrepreneurship on pg. 185 and 186. Do questions 1, 2 and 3 on page 186.

9. Read Price on pg. 187 and 188. Do questions 1 to 5 on page 188.

10. Take notes on pages 189 to 192. Quiz to follow.

11. Answer questions 1 to 4 on page 193.

12. Write the definitions of the terms on page 169 (Entrepreneurial Language).

13. Visit the Business Development Bank of Canada. (BDC) Answer the following:

• Try the Entrepreneurial self-assessment quiz. How did you do?

Chapter Review: Page 194, Lessons Learned, questions #1-10.

• What products and services does the BDC offer entrepreneurs? (Check out What we do? under About Us)