Embedded Files
Opportunity Mapping
Mapping Gaps and Opportunities helped us to get clarity on the possibilities that could be pursued with in the project.
Gaps and Opportunities
Existing perception towards crafts
Pity feeling towards artisans and crafts
Craft does not need a pity story of grant, social impact, assistance for the poor artisan, rather narrative should be of pride for authentic craft.
Poor quality of products
Crafts products cannot be used for day to day activities (No, we don't intent to kill the exclusivity aspect of crafts)
Gaps
Range of products that are available in the craft category
Awareness of the products if they are hand crafted or not
Unaware of health benefits associated with certain craft products
Functionality and Longevity of crafted products
Indian crafts help in mental wellbeing?
Primary Opportunities
They are mostly Organic & Eco Friendly
Handmade Craft is Real Thing Made by Hands
Every craft is unique
Support for Local Artists and Business
Every hand crafted product is unique and different
Every product is made with love and care
Handcrafted is luxury
Buying handmade keeps the craft skills and tradition going
There is a story behind each product
Secondary Opportunities
Indian Handmade Products are rich in CLASS
Handmade is quirky and is on trend
Go Green with Environment-Friendly Items
Handmade Crafts Last Longer
There Is No Wait Time Involved
You Form a Unique Connection With The Maker
Gifting These Crafts Makes It More Special
Customize The Product as You Need
Have Royal Essence depicting class of related Kingdom
It Shows The Local Culture
Most Craft Items Use waste or Recycle Material
Buying Handmade Ensures That Some Lost Skills are Kept Alive
High-Quality Products
Opportunities
Trend book
Rebirth of dead crafts
Development and promotion of craft lifestyle.
Eg. vegan lifestyle, zero waste lifestyle
Digital experience
Digitally cater to a larger audience than space
Digital platform
To provide a service that provides an experience/ journey for the consumer that indirectly changes the perception towards crafts. Promoting the creative ecology of a local region to non artisans
Art installations (physical and virtual)
Space experience
Creating sensory perception
Physical experience
Consumer influences are factored by 2 aspects
1) Internal influences Consumer behavior is influenced by: demographics, psychographics (lifestyle), personality, motivation, knowledge, attitudes, beliefs, and feelings
2) External influences Consumer behavior is influenced by: culture, sub-culture, locality, royalty, ethnicity
External Influences
The future Trend report which promotes the popularization of Vernacularism and Localism in the coming years, based on the consumer/users behavioural patterns.
LMs occupy a space where NSMs, prefiguratively politics, political consumerism, subcultures, religious movements, lifestyle trends, and even CP overlap.
Craftivism is a way of looking at life where voicing opinions through creativity makes your voice stronger, your compassion deeper & your quest for justice more infinite.
Internal Influences
Value of Craft
Hand work
Emotional connect
Narrative
Functionality
Regional material
Sense of pride
Way of expression
Carrier of culture
What aspects of craft and what aspects of motivation is required to get this ?
Craft as a lifestyle
Use of crafts for all purposes
Promoting craft lifestyle
Clothing, Space Products, Decor, Furniture
People using everything handmade
Promoting the prestige of helping artisans and using hand made goods
Wide variety of contemporized craft goods, which already provide ample designs
Using all possible products that are handcrafted
Promoting self reliance
Benefits of using this lifestyle for consumer
Most of crafts make use of natural material. Hence usually most of them are non toxic
Uniqueness of the rich diversity of crafts provides unique products
Strong rooted belief towards majority of the materials which are used in majority of crafts
Fulfilling Authenticity
Motivation
A fancy term associated with a person that follows this lifestyle will attend to the psychological perceptions of people.
Boycotting Chinese and other country goods to promote self reliance
Domestication, as an upcoming trend
Patriotic behavior
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