Project Overview
The project revolves around the idea of changing the perceptions of non artisans towards crafts. The existing perception towards craft has been the one that highlights the pity towards the artisans and a mundane, melancholic feeling associated with it. This lead to the development of a new lifestyle movement which is centered around the promotion and use of craft based products, advocating 'craft consciousness'.
The craft-centered lifestyle defines the idea of inculcating craft/craft-related products as a part of their daily lives. The idea gets its motivation from a ‘Woke’ consumer, the changing consumer behavior which is moving towards making meaningful and impactful purchases. The future popularisation of Vernacularism and Localism provides the required validation. The propagation of giving an identity to this way of living, makes the adherents of the lifestyle feel a sense of belongingness and also gives them an opportunity to understand the impact of their individual actions, collectively. The richness of the diversity of crafts available in India , gives the assurance to cater to all the different needs one would require to fulfil and pursue this way of living.
Taking this idea forward, a service design idea has been proposed, which talks about providing the means and resources for this lifestyle to flourish. 'Craft Cult' is the app that was born out of this, and acts as a platforms for users of the lifestyle to connect with other adherents and shop craft based products from the same.
Brief
Design for identity development of crafts by transforming perceptions of non-artisans, generating better craft opportunities for overall development of the craft sector.
Understanding perception of non-artisans towards craft and finding the opportunity of design intervention.
Synthesis of perception toward craft community by various point of views.
Research, insights and analysis of narrowed down areas of service solution.
Project brief, Mission, Vision, Objectives, Goals, Strategies and Action plans for the service.
A service as solution depicted in details including various aspects like customer journey map, stakeholder map etc.
The impact on craft ecosystem in elaborate context.