Embedded Files
Empathy Mapping
Empathy Mapping
To better understand our Chitrakars by wearing their shoes, empathy mapping gave us distinct point of view of an artisan facing craft issues due to cyclones. With the see, do, say and feel attributes, we stitched together the key gains and pains in the end, which were further used throughout the process.
Deriving Vision, Mission and Strategy
Deriving Vision, Mission and Strategy
With an adequate understanding of user emotions and pain points, we started narrowing down on our goals and strategies as follows.
Vision:
Reducing the vulnerability associated with the damages done to craft cycle post cyclone.
Mission:
To create a service that helps the artisans to readily resume their craft practices post-cyclone.
Strategy:
Design a service that introduces new mending techniques to Chitrakars and helps them in selling/marketing the product. This will revive the partially damaged paintings by giving them a new form of life.
Core Values:
Enriching
To create a sense of fruitful experience after being a part of this organization
Righteousness
To ensure that we are doing right by our team members and collaborators through our actions
Strengthened
Aiming to strengthen them post- calamity but also for future disasters and giving hope to overcome them
Purposeful
Making sure that artisans find our organization's vision and purpose to align with theirs to be able to work together
Damage in the craft due to salt water
Damage in craft cycle and craft practices
Cultural architectural loss
Competitor Analysis
Competitor Analysis
Introduce Navya Organization
Action Plan
Action Plan
Slowly starting to understand the function of Navya through step-wise approach to problems.
1. First Visit:
Formation of a team involving people who are experts in their domain subjects, to achieve the goals set by the organization effectively.
Visiting the disaster prone site before the calamity to research about overall situation of Pattachitra and practitioners: (first visit)
Our first interaction with community members to explain about our-self
Assessing the previous damage from household to household
Understanding their lifestyle, craft practices, behavior and emotions towards crafts
Documentation of the craft ecosystem
Visiting probable sites where workshops can be conducted post cyclone
Proposing idea to fellow artisans via hologram and taking them onboard
2. Research at Navya:
Onboarding can be done prior to cyclone or in post-cyclone workshop
Synthesizing data post visiting the village at our work studio
Assessing the extent and types of damages to Pattachitra
Developing mending techniques and tool kit for artisans
Curating suitable theme story to design the mended products.
3. Second Visit - Post Cyclone:
Post-cyclone, a team of individuals along with the locals will circulate the mending tool kits in workshop.
Setting up of the workshop in the local community space.
Introducing the mending theme (design story)
Explaining them three transactional options
A tentative date will be decided to ship the mended products
4. Marketing:
After the mended paintings are shipped to Navya, we will take care of the marketing of products for selling.
Paintings will be safely packed
On due date, shipping logistics will visit the village to collect the paintings.
Once the paintings are sold, the money will be transferred to the artisans
Service Landmark
Service Landmark
1. Pre-service
Development of suitable mending techniques to address craft insecurity of artisans
Curation of mending toolkit
Hologram based presentation
Creation of relevant trend board to represent our vision and story.
Provision of an artisan ID card to maintain fair and equal benefits
3. Online Platform
Collaboration with e-commerce platforms for effective marketing of finished products
Provision of bigger profit margin to help artisans financially
Optimization of the visibility/identity of artisans through business planning
2. Workshop
Speedy restoration of craft practices
Multi disciplinary experts to provide an integrated service
Interactive and sharing environment facilitating knowledge exchange in workshop
Exploration of innovative product collection through mending
4. Post Service
Research, reiteration and usability of service
Assessment, involvement and feedback
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