Key Responsibilities

Content Strategy & Creation

• • Develop, implement, and manage tailored social media strategies across platforms (Facebook, Instagram, YouTube, etc.).

  • Create engaging, relevant content including graphics, videos, and captions aligned with the brand voice and target audience.

  • Repurpose existing media (e.g., raw phone footage, past content) into fresh, story-driven posts.

Engagement & Community Building

• • Actively engage with followers by responding to comments, DMs, and inquiries.

  • Build and maintain relationships within the online community.

Performance Tracking & Reporting

• • Monitor performance metrics (KPIs such as engagement, reach, conversion rates, ROI).

  • Provide weekly insights and recommendations based on data to guide future content decisions.

Collaboration & Coordination

• • Align content and strategy with broader marketing goals.

  • Coordinate with other team members or third-party providers (e.g., Bullseye website support) to maintain consistency and efficiency.

Flexibility & Support

• • Stay up-to-date with industry trends and platform updates.

  • Take on additional tasks when bandwidth allows to make full use of paid hours.

  • Be open to learning new platforms, especially as a new website backend is launched.

Soft Skills & Qualities

Proactive Initiative & Accountability

• • Self-driven with the ability to take the lead on strategy and planning without micromanagement.

  • Sets weekly content goals and holds both self and client accountable for deliverables.

Creative Thinking & Boldness

• • Brings fresh, edgy, and non-generic content ideas.

  • Understands what makes content stand out in the real estate space.

Strong Communication

• • Communicates clearly about timelines, task expectations, and performance results.

  • Confidently guides the client on what content to create and how to present it.

Adaptability & Learning Agility

• • Willing to learn new tools and platforms quickly.

  • Able to collaborate with external tools/teams when necessary.

Attention to Detail

• • Highly organized with content management, especially when curating from large libraries.

  • Knows how to spot trends and translate raw ideas into engaging visuals and captions.

Time Management & Ownership

• • Manages the 20-hour weekly allocation efficiently and independently.

  • Asks for additional responsibilities when workload allows.

Strategic Thinking with Data Awareness

• • Uses engagement data and insights to refine posting strategy.

  • Makes informed decisions based on past content performance.

Empathy & Client-Centric Mindset

• • Understands and respects the client’s broader workload and stress.

  • Acts as a reliable, supportive partner to help lighten that load.

Other tasks as needed