Marketing, Sales, Service

Career Cluster - Marketing, Sales, Service

Source:  https://www.asvabprogram.com/career-cluster-pathway-7 

Pathway 1: Marketing Communications

Marketing communications employees plan, coordinate and implement marketing strategies, advertising, promotion, and public relations activities. Because of the importance and high visibility of their jobs, these individuals often are prime candidates for advancement.

Sample Occupations


Pathway 2: Marketing Management

People with careers in marketing management formulate policies and direct the operations of businesses and corporations, nonprofit institutions and other organizations. In small firms, the owner or chief executive officer may assume all advertising, promotions, marketing, sales and public relations responsibilities. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, promotions, marketing, sales and public relations policies.

Sample Occupations


Pathway 3: Marketing Research

Employees in marketing research are concerned with understanding people and organizations. They collect and analyze many different types of information to design new products, to predict future sales and to position their own company's strategies against those of its competitors.

Sample Occupations


Pathway 4: Merchandising

Employees in buying and merchandising positions get the product into the hands of the customer. This process includes forecasting, planning, buying, displaying, selling and providing customer service.

Sample Occupations


Pathway 5: Professional Sales

Employees in professional sales are involved in the transfer of goods and services in the economy, both to businesses and to individual consumers.

Sample Occupations