Marketing, Sales, Service

Pathway 1: Marketing Communications

Marketing communications employees plan, coordinate and implement marketing strategies, advertising, promotion, and public relations activities. Because of the importance and high visibility of their jobs, these individuals often are prime candidates for advancement.

Sample Occupations

• Public Relations Specialists

Pathway 2: Marketing Management

People with careers in marketing management formulate policies and direct the operations of businesses and corporations, nonprofit institutions and other organizations. In small firms, the owner or chief executive officer may assume all advertising, promotions, marketing, sales and public relations responsibilities. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, promotions, marketing, sales and public relations policies.

Sample Occupations

• Advertising and Promotions Managers

• Fundraising Managers

• Marketing Managers

• Property, Real Estate, and Community Association Managers

• Public Relations Managers

• Sales Managers

Pathway 3: Marketing Research

Employees in marketing research are concerned with understanding people and organizations. They collect and analyze many different types of information to design new products, to predict future sales and to position their own company's strategies against those of its competitors.

Sample Occupations

• Market Research Analysts and Marketing Specialists

Pathway 4: Merchandising

Employees in buying and merchandising positions get the product into the hands of the customer. This process includes forecasting, planning, buying, displaying, selling and providing customer service.

Sample Occupations

• Merchandise Displayers and Window Trimmers

• Models

• Wholesale and Retail Buyers, Except Farm Products

Pathway 5: Professional Sales

Employees in professional sales are involved in the transfer of goods and services in the economy, both to businesses and to individual consumers.

Sample Occupations

• Advertising Sales Agents

• Cashiers

• Counter and Rental Clerks

• Demonstrators and Product Promoters

• Door-to-Door Sales Workers, News and Street Vendors, and Related Workers

• Driver/Sales Workers

• First-Line Supervisors of Non-Retail Sales Workers

• First-Line Supervisors of Retail Sales Workers

• Parts Salespersons

• Real Estate Brokers

• Real Estate Sales Agents

• Retail Salespersons

• Sales Engineers

• Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel

• Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products

• Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products

• Securities, Commodities, and Financial Services Sales Agents

• Solar Sales Representatives and Assessors

• Telemarketers