Welcome to the TikTok Toolkit! 👋

Watch back the TikTok webinar 🔁

TikTok 101 webinar.mp4

What is TikTok? 📱

Did you know that more than 350,000 Australian businesses are using TikTok as a key social media channel in their marketing strategy?

TikTok is a popular social media platform used to create, share and discover engaging short-form videos. In Australia, TikTok has over 8 million users and has become an important source of information and connection, with a focus on creative, engaging and authentic content.

While a large portion of this audience is in the 18-34 age group (great for first home buyer content) – the platform's user base is rapidly diversifying to include older generations (where you can showcase the benefits of refinancing and property investment).

For your business, TikTok presents an opportunity to move beyond traditional advertising. By integrating TikTok into your social media strategy, you can showcase your expertise and authenticity as a trusted mortgage broker and connect with potential clients in a space where they are actively seeking information.

How does the TikTok algorithm work? 🧮

The magic of TikTok’s algorithm is that users don’t need to follow your account to view or interact with your content, which means your content can reach a wider audience. TikTok analyses users’ interactions within the app to personalise the content they are served. It creates a personalised ‘For You Page’ feed that reflects users’ viewing habits and interests. The algorithm continually adapts and evolves based on user patterns to enhance the content it serves.

🔥 Tip: Use the hashtags #fyp and #foryoupage to get your content featured on the For You Page!

How to set up your TikTok account 👥

Download the app: Visit the App Store on iOS or Google Play Store on Android and search for "TikTok". Download and install the app on your mobile device. Note: TikTok is ideal for mobile devices, not desktop.

Open TikTok: Launch the app by tapping on the TikTok icon on your home screen.

Sign up: On the home screen, tap ‘Profile’ at the bottom right. Select ‘Log in to TikTok’ to create a new account. Select ‘Continue with Google’.

Verify your information: TikTok will send a verification code to your Mortgage Choice email address. Enter the code to continue.

Create a password: Choose a strong password for your account to ensure it's secure. (e.g. 12 characters, mix of numbers and symbols, not used on other accounts).

Choose a username: You'll be prompted to create a username. Your username should be consistent with all other digital platforms you have created – i.e. Facebook, Instagram and GBP – that follow the correct Mortgage Choice naming conventions.

Note: Your username can’t be longer than 24 characters and can be managed in your account settings. If your naming conventions are longer than 24 characters, please email us at marketing@mortgagechoice.com.au for guidance on the appropriate TikTok username.

Set up your business account: Open your Settings and Privacy page by selecting ‘Edit profile’. Select ‘Account’ and ‘Switch to Business Account’. Please select ‘Finance & Insurance’ as your business category.

Video 1 - How to set up your TikTok account.mp4

Video 2 - Customising your profile.mp4

Customising your profile

Customising your TikTok profile helps users understand what you do and how to reach you. To start customising your profile, select ‘Edit Profile’ on your profile page. Here you can:

Add a profile photo: Choose a business headshot or the Mortgage Choice logo.

Edit your username: You can update your username once every 30 days, so choose wisely as it can’t be changed back immediately. Your username should be consistent with all other digital platforms you have created – i.e. Facebook, Instagram and GBP – that follow the correct Mortgage Choice naming conventions.

Add a bio: Create a short and simple bio that summarises what you do. E.g. Mortgage broker servicing <location> and surrounding areas. Note: Your bio can’t be longer than 80 characters.

Link to your minisite: Under ‘Links’ add your minisite URL to direct traffic towards your page.

Adding contact details: Under ‘Action Buttons’, upload your email address, phone number and physical address (if you have a shopfront or branded office).

Navigating the platform 🧭

Home 🏠This tab takes you to the main TikTok feed where you can browse through videos.

Discover 🔍 Located at the top right-hand side of the home screen, click the magnifying glass to search for content, hashtags, accounts and explore trending topics.

Create ➕Tap this button to upload your own videos and to use a variety of creative tools and effects.

Inbox 📥 This tab is where you can view your notifications, including likes, comments and messages from other users.

Profile 👤This button allows you to view and edit your profile, see your uploaded videos, followers and account settings.

Video 3 - How to navigate TikTok.mp4

How to create engaging video content 💬

Tip 1️⃣ Prepare

Research trends by watching other videos and save your down ideas.

Once you’ve landed on your next content idea, get familiar with your script and delivery, making sure it feels natural and authentic.

Ensure your video setup has good lighting and minimal background noise.

Record vertically for optimal viewing.

Tip 2️⃣ Grab and keep the viewer's attention

Start with a hook to draw viewers in.

Keep it short and simple, hook your audiences within 3 seconds. Videos can vary depending on the level of detail you provide. Videos can be as short as 15 seconds, and more informative videos can be longer, usually 45-60 seconds.

Tell a story and take viewers on a journey.

Tip 3️⃣ Build a connection with your audience

Educate, entertain and connect with your audience.

Offer unique insights, leverage your brand and include a strong call-to-action.

Be authentic and talk from experience (your own or your clients).

Use humour appropriately.

Tip 4️⃣ Editing your content

Cut out any pauses when editing your content for a smooth flow.

Use the greenscreen filter to add a graphic or background image.

Add captions to your video for better accessibility.

Tip 5️⃣ Rinse and repeat

Develop easy-to-repeat content formats for consistency (you’ll find specific content ideas below).

Post 2-3 times a week.

Allocate dedicated time in your calendar for filming.

Video structure📽️

Video concepts to add to your content schedule 📅

Leverage existing Mortgage Choice marketing materials such as monthly social content and blog posts as inspiration for your content.

Tip: Consider your target audience and what you want them to take away from your videos.

Content topics and ideas:

What does _________ mean for me?

5 tips for ___________?

Did you know ___________ ?

What is ____________ ?

Mythbusting

Day in the life of a mortgage broker

How to use a _____________ calculator

Sharing insights from an article

Adding Hashtags #️⃣

Adding relevant hashtags helps you increase the visibility of your videos, ensuring they appear in searches related to those tags. As well as helping users find your video, it also helps connect you with your target audience, as users searching for specific hashtags are likely to be interested in the content you’re creating.

Use the hashtag #mortgagechoicebroker so we can engage with your posts!

Some other helpful hashtags:

#mortgagebroker #firsthomebuyer #refinancing #investmentproperty #mortgagechoice #fyp #foryoupage

Tagging your suburb on your video📍

By tagging a location on your video, you are grouping your video with other content from the same area, helping users find it more easily and placing you as the local mortgage expert. This is especially useful for business looking to connect with local audiences by engaging nearby viewers.

TikTok features

Use the following features to enhance your video content. Watch this video tutorial to walk through how to create a TikTok and use key TikTok features.

Green screen background feature

The green screen background is a digital effect that allows you to overlay yourself onto various images or videos, making it an effective tool for engaging storytelling and visually demonstrating content, such as showcasing articles, promoting campaigns or explaining tools like calculators.

Adding captions

Adding captions enhances accessibility, making it easier for viewers to engage and follow along, even without sound.

Stitching or duetting a video

This feature allows you to collaborate with other users’ videos, either by interacting directly with their content (duet) or integrating a portion of their video into your own (stitch).

Adding a video cover

Customise your video cover and add a title so users can navigate your profile with ease and quickly find the content they’re interested in.

Pinning a comment on your video

Pinning a comment is a useful way to highlight important information, encourage interaction or direct viewers’ attention to a particular message.

Video 4 - basics of how to create a TikTok.mp4

Video editing tools 🎦

While TikTok provides in-app editing tools, there are other apps like CapCut that offer advanced editing features. CapCut allows you to enhance your video with more detailed edits and customisations before uploading them to TikTok. CapCut is free to download and use, but there is also a paid version that you can subscribe to where you can access more of features. For more information on CapCut, you can watch this video tutorial.

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