Overview

Our new brand campaign, 'MORE', is built on a bold, simple idea: to show clients all the ways they get more when they choose Mortgage Choice.

This campaign puts you, our expert brokers, front and centre. It highlights how you deliver even more value through your experience, care, availability, and heart.

A new national TV commercial will air until late November, leading a full suite of creative assets that are now available for you to use.

You can leverage the latest brand campaign assets to boost your local brand awareness. Use the campaign material shown below or customise it to you franchise in Marq.

Social Media Content

Messaging: More choice from over 35 lenders

Messaging: More local home loan support

Messaging: More time spent finding the right loan

Facebook and Instagram

📌 Post these assets on your social media profiles with any of the provided caption options below.

Captions
MORE CHOICE

Caption 1️⃣

<I/We> can access market leading rates from more than 35 lenders, helping you find a competitive loan for your needs. Talk to <me/us> at Mortgage Choice <franchise/name>.

Choose more with Mortgage Choice.

Caption 2️⃣

More choice gives you more opportunity to find the right home loan. <I/We> can compare options from more than 35 lenders to find the loan that suits you. Contact <me/us> at Mortgage Choice <franchise/name>.

Choose more with Mortgage Choice.

MORE SUPPORT

Caption 1️⃣

As your local home loan expert, <I/we> are here to provide support at every step of your property journey. Get in touch with <me/us> at Mortgage Choice <franchise/name>.

Choose more with Mortgage Choice.

Caption 2️⃣

Buying locally? As your local expert, <I/we> have firsthand knowledge of the area and can help you navigate it with confidence. Contact <me/us> at Mortgage Choice <franchise/name>.

Choose more with Mortgage Choice.

MORE TIME

Caption 1️⃣

Let <me/us> do the hard work for you. <I/We> spend the time searching through thousands of home loan options to find the loan that’s right for you.

Choose more with Mortgage Choice <franchise/name today>.

Caption 2️⃣

<I'm/We're> dedicated to finding you the right home loan, giving you time back to focus on your property goals.

For expert mortgage help, contact <me/us> at Mortgage Choice <franchise/name>.

Choose more with Mortgage Choice.

Google Business Profile

Facebook and Instagram Stories

Facebook and LinkedIn Cover Photos

Facebook

Mortgage Choice TV Commercial

The Mortgage Choice TV campaign showcases our creative platform, MORE, designed to showcase our market leadership and the different ways Mortgage Choice offers more to borrowers across Australia. From more choice from over 35 lenders, more brokers to help you find the right home loan, and more property insights because we’re part of realestate.com.au, Mortgage Choice gives you more.

Terms of use

The files must be uploaded and shared in their original format with the approved captions below.

You must use files for their relevant channels as shown below.

Posts - 1:1 ratio (15 sec)
Stories - 9:16 ratio (30 or 15 sec)
TikToks – 9:16 ratio
LinkedIn - 16:9 ratio (30 or 15 sec)
Minisite - 16:9 ratio (30 sec)

You cannot edit or customise the TVC in any way, this includes:

Adding elements to any part of the video (including but not limited to sound, text or visuals)

Cropping the dimensions of the clips visually

Editing or cropping the length of the clips

Changing the audio on the video

Adding platform features like filters, stickers, emojis, tags, mentions or coloured backgrounds

Facebook Posts

Stories (no captions)

Tik Tok

LinkedIn Posts

📌 Note: You must have read the above terms of use before downloading these assets. All social media posts must adhere to the usage rights (points 1, 2 & 3) above.

30s TV Creative

15s TV Creative

Social Media Captions

Caption 1️⃣
At Mortgage Choice we give you more, more choice from more than 35 lenders, more care, and more experience.

Contact <me/us> at Mortgage Choice <franchise/name>.

Choose more with Mortgage Choice.

Caption 2️⃣
More choice gives you more opportunity to find the right home loan.

<I/We> can compare options from more than 35 lenders to find the loan that suits you.

Contact <me/us> at Mortgage Choice <franchise/name>.

Choose more with Mortgage Choice.

Tik Tok Captions

MORE EXPERIENCE
More experience means we can help you get more out of your home loan.

I’m passionate about helping my clients find the right loan to meet their needs.

<Send me a DM/Click the link in my bio> to get started today.

MORE CHOICE
With thousands of loan products from more than 35 lenders to choose from, even we need a moment to think!

To learn more about our lenders and the loan options available, <send me a DM/Click the link in my bio> today.

MORE LOCAL
As your local broker in <suburb name>, I’m here to help.

<Send me a DM/Click the link in my bio> to get started today.

MORE LOANS
At Mortgage Choice we settle a home loan every 11 minutes, helping more people find their next home or investment property.

<Send me a DM/Click the link in my bio> today to get started on your home loan journey.

Minisite Video

Use the below to post the TVC on your minisite. For instructions on how to do this click HERE.

Campaign Radio Ads

Video Content

We’ve provided you with six different short-form video scripts to help you promote the More campaign across your digital and social channels.

Video Script 1- What 'more means to me.pdf

Video Script 3- more tips to help you get in your first home sooner.pdf

Video Script 2- three more reasons to chhose Mortgage Choice.pdf

Video Script 4- Could you be getting more out of your home loan.pdf

Video Script 5- what to know when looking for an investment property.pdf

Visit the Tik Tok Toolkit to learn more about elevating your video content strategy.

Digital Assets

Digital screens

More choice from over 35 lenders

More local home loan support

More time finding the right loan

Email signature

To upload the campaign artwork to your email signature, follow the steps below:

Add the banner above by following these steps:

1️⃣ Download the banner artwork and save it to your desktop

2️⃣ Go to your Gmail email account

3️⃣ Click on Settings

4️⃣ Click ‘See all settings’

5️⃣ Scroll down to find the signature section

6️⃣ Click your mouse just above the red email text you added earlier but below the list of awards.

7️⃣ Upload the image you saved by clicking the ‘Insert Image’ box and select image size ‘large’.

8️⃣ Save your changes

Email marketing@mortgagechoice.com.au and we will manage your email signature settings to not revert to the default for the purpose of this campaign.

Minisite banner

Email marketing@mortgagechoice.com.au to update your minisite banner.

Print Materials

Posters

A0, A1, A2 & A5 posters: A print delivery of posters will be sent to each state office for you to collect and use in your local marketing activity. Contact your FDM to discuss how you can receive your posters.

A-frame inserts: Print these via Skoop or through a local printer.

More choice from over 35 lenders

More local home loan support

More time finding the right loan

Pull up banner

DL flyer

Customise your artwork on Marq

Visit Marq to access brand campaign materials that you can personalise with your name and contact details.

Not on Marq? Contact marketing@mortgage.com.au to get access.

H1FY26 Brand Campaign Schedule

FY26 H1 brand campaign overview.pdf

Overview

Social Media Content

Facebook and Instagram

📌 Post these assets on your social media profiles with any of the provided caption options below.

CaptionsMORE CHOICE

LinkedIn

Google Business Profile

Facebook and Instagram Stories

Facebook and LinkedIn Cover Photos

Facebook

LinkedIn

Mortgage Choice TV Commercial

Terms of use

Facebook Posts

Stories (no captions)

Tik Tok

LinkedIn Posts

📌 Note: You must have read the above terms of use before downloading these assets. All social media posts must adhere to the usage rights (points 1, 2 & 3) above.

30s TV Creative

15s TV Creative

Social Media Captions

Caption 1️⃣At Mortgage Choice we give you more, more choice from more than 35 lenders, more care, and more experience.

Contact <me/us> at Mortgage Choice <franchise/name>.

Choose more with Mortgage Choice.

Caption 2️⃣More choice gives you more opportunity to find the right home loan.

<I/We> can compare options from more than 35 lenders to find the loan that suits you.

Contact <me/us> at Mortgage Choice <franchise/name>.

Choose more with Mortgage Choice.

Tik Tok Captions

Minisite Video

Campaign Radio Ads

Video Content

Visit the Tik Tok Toolkit to learn more about elevating your video content strategy.

Digital Assets

Digital screens

Email signature

Minisite banner

Print Materials

Posters

Pull up banner

DL flyer

Customise your artwork on Marq

H1FY26 Brand Campaign Schedule

Captions
MORE CHOICE

Caption 1️⃣
At Mortgage Choice we give you more, more choice from more than 35 lenders, more care, and more experience.

Caption 2️⃣
More choice gives you more opportunity to find the right home loan.