This toolkit is designed to provide you with a comprehensive collection of marketing resources to help you effectively connect with and engage both first-time and seasoned investors.Ā Ā
Property investors can often become long-term clients, helping to drive sustained growth for your business. Thatās why itās so important to focus on build your investment loan book and position yourself as a trusted mortgage expert to generate increased and repeat enquiry from this segment of the property market.Ā
Here, youāll find a range of assets, including investor-focused social media content, an informative eGuide, a ready-to-use seminar presentation, eye-catching digital screen designs for your shopfront, and engaging blog post templates.Ā Ā
These resources are specifically crafted to help you build trust, showcase your expertise and attract a wider investor clientele. Whether youāre looking to boost your online presence, host a local seminar event, or enhance your local marketing efforts to target investors, this toolkit aims to make your investor marketing efforts seamless and impactful.Ā
Feel free to watch the recording of our recent webinar, outlining how to target investors using a multichannel approach.
We have created two suites of assets for you to use to target new and seasoned investors in your local market. These assets have been designed to give you clear, concise, on-brand and consistent messaging to target these segments.Ā
Investor campaign - Make 2025 your year to invest in property š”
These assets are aimed at individuals who are just beginning their investment journey.Ā Use these assets to position yourself as a knowledgeable, approachable local expert for anyone looking to enter the world of property investing.Ā
Caption:Ā
Could 2025 be the year you start investing in property?
If youāre looking to invest in property, <we/I> can compare thousands of loan products from more than 35 lenders to find the best option for you. Let us handle the research, paperwork and lender negotiations while you focus on finding the right investment property.
Your investment journey could start earlier than you think.Ā
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Seasoned investor campaign - Level up your property investment game in 2025 šļø
These assets are designed to engage experienced investors who are looking to take their property portfolio to the next level. Leverage these assets to position yourself as a trusted partner who understands the complexities ofĀ investors' needs and objectives.Ā
Caption:Ā
Ready to take your property investment portfolio to the next level? Ā
Ā
If so,<we/I> can help you understand the investment loan options that are right for you, comparing products from more than 35 lenders. Let us handle the research, paperwork and lender negotiations while you focus on reaching your investment goals.Ā
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Letās talk today.Ā
Use this eGuide to educate potential investors and drive leads by offering valuable, easy-to-digest insights on the property investment process.Ā Ā
You can share this eGuide with your clients directly, host it on your minisite and post it on social media to attract both new and seasoned investors and position yourself as trusted advisor.Ā
The eGuide not only provides educational value but also encourages engagement by prompting investors to reach out for personalised consultations, ask questions or explore further services.Ā Ā
If youāre planning to invest in property, itās important to do your research about the different loan options available. I can support you through the investment loan process and find the right loan for your needs.Ā Ā
To learn more, download our Property Investor Guide today. <insert minisite link>
Seminars are an effective way to share your knowledge and expertise with your community and position yourself as the local home loan expert. They can also provide a great opportunity to nurture relationships with existing business referral partners or connect with new partners. By running a seminar, you can attract high-intent leads, as people who take the time to attend an event such as a finance or property seminar usually have a genuine interest in connecting with a broker.Ā Ā Ā Ā
The property investor seminar presentation is designed to be fully customised with local demographic data and other relevant information to suit your audience.Ā
When tailoring your presentation slides, itās crucial to align the structure and content with your overall presentation. Please read through the instructions on slide 1 and ensure all content is completed where required.Ā Ā
Source the latest PropTrack data to back up the information youāre delivering. Personalise the slides by integrating local demographics and market trends.Ā Ā
Delete slides that are not relevant to your state, such as state market trends and state-specific lender panel slides.Ā Ā Ā
šØMake sure to remove all placeholders and instructions before delivering your final presentation.Ā
These social media assets are designed to help you promote an upcoming seminar or webinar. These assets are designed to raise awareness of the event, invite your social media audience to attend and to encourage them to bring along family and friends.Ā
Visit our Seminars toolkit for more information and support on running a successful seminar.Ā
This comprehensive suite of social media posts is designed to educate and engage your audience on the fundamentals of property investing and the investment loan options available to investors. These posts cover a wide range of topics, including the basics of property investment, understanding different types of investment loans, the importance of leveraging equity and strategies for maximising returns.Ā
Each post is crafted to be informative yet digestible, offering valuable insights while encouraging interaction.Ā Ā
By consistently sharing this content, you can drive awareness, generate leads and create ongoing engagement with potential clients who are looking to invest in property.Ā
Caption 1: What is capital growth?
Capital growth is the difference between the current value of your investment property and the price you initially paid for it.Ā Ā
If your property grows in value, you can sell it to realise the capital gain or access the equity youāve built up in the property to fund another investment.Ā
If youāre thinking of purchasing an investment property, we can help you find the loan that best suits you. Letās talk today.Ā
Caption 2: What are rental yields?
Before deciding on an investment property, calculating rental yield can help to give you a better idea of the ongoing return you could earn on that property. Ā
Understanding the rental yield of a property also means youāre better placed to decide whether a property aligns to your investment goals.Ā Ā
If youāre thinking of purchasing your first or next investment property, we can help you find the loan that best suits you. Letās talk today.Ā
Caption 3: The ideal investment property
When considering the type of investment property you want to purchase, itās important to weigh up the location and features that would attractš«potential tenants, and how market trends may influence the propertyās long-term value š.Ā
<Weāre/Iām> here to support you with expert assistance on finding the right investment loan. Letās talk through your options today.Ā
Caption 4: What is rentvesting?
Rentvesting is a great option if you want to secure your place on the property ladder, but canāt afford to buy a home with the space or in the location you want.
There are pros and cons with this investment strategy, here are a few to keep in mind:
PROS: Ā
Enter the property market sooner
Live where you want toĀ
Build equity and an income stream from your rental property
Start building your investment portfolio.
Ā
CONS:
Youāre not buying a house to live inĀ
Rental rules will apply to the property youāre living inĀ
Less certainty about your ability to stay in your rental property long term Ā
If youāre interested in rentvesting, thereās a lot to consider. (We/I) can work through the different options with you and help you find the right investment loan for you. Letās talk today.Ā
Caption 5: The potential tax benefits of an investment property
Did you know that if you own an investment property, there are certain expenses you might be able to claim as tax deductions, such as interest costs, repairs and maintenance costs, and strata fees.Ā
As with any tax deductions you claim as an investor, it's always important to seek independent financial and tax advice. Ā
When it comes to securing an investment loan, weāre here to guide you every step of the way. Letās chat today.Ā
Caption 6: The importance of the right loan structure
Having a well-structured loan for your investment property could make all the difference.Ā
Remember, every investorās situation is unique, thatās why itās important to speak with an independent financial advisor. As your mortgage broker, we can help find the investment loan that works for you.Ā
Caption 7: What to research when looking for an investment property?
When it comes to finding an investment property, itās important to do your research to determine whatās right for you.Ā
Buying a rental property calls for a different approach to choosing your own home. Be strategic and have a clear list of purchase criteria that aligns with your investment goals.Ā
We can help you find the right investment loan. Letās talk today.Ā
Caption 8: Ways you can manage your investment loan
Now that youāve purchased your investment property, itās important to proactively manage your investment loan.Ā
We recommend regularly reviewing your investment loan to ensure it remains the best fit for your financial goals. Ā
From managing cash flow to staying informed about market conditions, these tips can help you stay on track. ā Ā
Caption 9: What is negative gearing?
When it comes to investing, the term 'gearing' refers to borrowing to buy an asset. Negative gearing is when the costs of owning a rental property exceed the rent returns you earn. The loss could be offset against your other income, which can reduce your tax bill.Ā
Contact us today and weāll find an investment home loan solution thatās right for you.Ā
Caption 10: Can investors claim a deduction for stamp duty?
Generally, you canāt claim an income tax deduction for stamp duty when buying an investment property, because the ATO counts stamp duty as an āacquisition costā. However, as an investor, you may be able to offset the cost of stamp duty against your Capital Gains Tax liability when you sell the property.Ā
Ā
If youād like to understand more about stamp duty or investing, speak to us today.
Caption 11: Use these tips to help guide your first steps into property investing
If you're looking to delve into property investing, follow these tips:Ā
Set goals: Are you looking for an immediate rental yield, long-term capital growth, or a combination of both? This may determine the kind of property you buy and the location. Ā
Set a budget: Speak to us to determine your borrowing capacity and your desired purchase price. Ā
Plan for extra costs: Owning an investment property typically comes with ongoing costs such as repairs, council rates and land tax. Ā
Determine your ideal tenants: If youāre looking to purchase a property that appeals to young professionals, for example, consider purchasing an apartment or unit in the inner-city suburbs. If youāre looking to target young families, consider purchasing a home or townhouse in suburban areas near schools. Ā
If youād like to know more, get in touch with us today.
Caption 12: Could you be using your home equity to invest in property?
When it comes to investing in real estate, equity could be the key to funding your next property purchase. Your equity acts as security with the lender, providing a smart path to buying another home, investing in property or renovating.Ā
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Of course, itās important to understand the pros and cons. To discuss the option of using equity to invest with an expert mortgage broker, talk to us today.Ā Ā
Caption 13: Negative vs positive gearing, what's the difference?Ā
When it comes to investing, the term āgearingā refers to borrowing to buy an asset. For example, if you take out a loan to buy an investment property, this investment is āgearedā.
Negative gearing is when the cost of owning an investment property outweighs the income it generates each year. In contrast, a positively geared asset earns more each year than it costs to own.Ā
Both strategies have pros and cons, depending on your circumstances.
Talk to us about the best loan for you today.Ā
Caption 14: Interested in building a property investment portfolio?
If youāre considering building your property investment portfolio, Mortgage Choice can help.Ā
Whether youāre brand new to property investing or youāre a seasoned pro, we have the knowledge and expertise to help you secure the right investment loan to achieve your goals.Ā
We can also provide you with free PropTrack property reports, giving you access to rich data and valuable insights on potential investment locations.Ā
Check out this article Ā to learn more about property investment - https://www.mortgagechoice.com.au/guides/building-a-property-investment-portfolio/.Ā Ā
If you are running an event or seminar this is a great opportunity to drive traffic to your minisite. It is key to promote your event through as many channels as possible with the main two being through your social media pages and DIY bulk emails to your database.Ā
If you are running a seminar where you want people to register, drive them to your seminars page. Once the customer enters their details, you will receive an email confirming their registration to your event or seminar.
Click here to watch how to set up a seminar page on your minisite.
This suite of blog posts is designed to provide in-depth, valuable content that educates readers on property investing and investment loans. These posts cover a variety of topics, from explaining the basics of property investment and different loan types, to advanced strategies for seasoned investors looking to grow their portfolios.Ā
These blog posts are a great tool to build trust, drive website traffic, and ultimately convert readers into leads. Host them on your minisite and create social posts to drive traffic!Ā
Want to make your blog pages more effective?
It is important to ensure you have call-to-actions (CTAs) buttons throughout your blog pages to encourage customers to book in an appointment with you. If you have a booking appointment tool such as Ubookr or Calendly you can add "Book a meeting" and "Book an appointment" CTA buttons throughout the blog pages. For information and a tutorial video on how you can add these buttons to your pages, click here.
Note: If you have a Ubookr subscription and want to know your URL, it will be https://www.mortgagechoice.com.au/firstname.lastname/?bookNow=trueĀ
This blog post covers the following topics:
Your borrowing capacityĀ
Budgeting for ongoing costsĀ
What is negative gearing?
Get in touch
Copy and paste this blog content onto your mini-site. Make sure to update the fields in red to personalise your franchise/name and contact details.
This blog covers the following topics:
Estimate how much your property is worth
Calculate your accessible equity
Work out your servicing capability
Review your loan options and refinancing costs
Loan application and settlement
How your broker can support you
Copy and paste this blog content onto your mini-site. Make sure to update the fields in red to personalise your franchise/name and contact details.
Case Study: By tapping into their family home's equity, Kieran and Amelia purchased an investment property to generate wealth for their future. This case study covers the following topics:
Finding the right investment opportunity
Doing the sums
Making an offer
Generating wealth
Copy and paste this blog content onto your mini-site. Make sure to update the fields in red to personalise your franchise/name and contact details.
This blog covers the following topics:
What are your property investment goals?
What's your budget?
How to determine strong growth areas
What type of tenants do you want to attract?
What's your exit strategy?
How your broker can support you
Copy and paste this blog content onto your mini-site. Make sure to update the fields in red to personalise your franchise/name and contact details.Ā
Customise these DL flyers in Marq by personalising with your contact details to drive enquiry directly back to you.Ā Ā
To customise these assets, go to āTemplatesā on the navigation bar in Marq and search āinvestment ā.Ā
If youād like access to Marq and donāt currently have an account, email marketing@mortgagechoice.com.au with your request or visit the HelpCentre for more information.Ā
Three new investor-focused emails have been added to the Hubspot email template library. These emails are designed to encourage your customers to consider property investment.Ā
1ļøā£ Introduction to Property InvestmentĀ
Suggested Subject line: Thereās a lot to love about an investment property.
Preview text: An investment property, a great way to build wealth.Ā
2ļøā£ Investor Guide - Accessing home equity to purchase an investment propertyĀ
Suggested Subject Line: Could 2025 be your year to invest in property?
Preview text: Make this the year to build your investment portfolio.Ā
3ļøā£ Investor Seminar: Invitation to your local seminarĀ
Suggested Subject Line: First Name, youāre invited to <event name>
Preview text: Weād love for you to join us.
If you have your own unique appointment booking link (such as Ubookr or Calendly) you can add this into the email as your call to action. Ā Ā
For a full demonstration on how to send a DIY bulk email, you can watch the how-to videoāÆhere or visit Help CentreāÆfor relevant articles.Ā